How MrBeast Uses Slack to Manage 600+ People
In this behind‑the‑scenes excerpt from the Automation App’s YouTube video, two speakers (A and B) discuss the extreme scale and logistical quirks of MrBeast’s production. They emphasize that the challenges involve real cash—ranging from $150,000 up to $5 million—being physically handled, crumpled, and displayed to make the stunts feel "larger than life." Specific team members are paid to spend hours crumpling bills, and a custom "money‑crumpling machine" is referenced. Because the work moves at breakneck speed, Slack is presented as the sole communication backbone that lets the 600‑plus‑person crew coordinate instantly, even when a last‑minute $5 million crumpling request arrives with a 48‑hour deadline. The passage showcases the blend of massive financial props, engineered processes, and real‑time digital coordination that underpins MrBeast’s high‑budget videos.
