How MuleSoft Connects Every App, Data and Device | Integration Keynote | Salesforce

We are excited to share the latest Salesforce innovations with you, which means we may talk about future looking products and services. Because future looking statements are inherently subject to risk and uncertainty, our reminder is that you should make any purchasing or investment decisions based on products that are currently commercially available.

One of the challenging things being in such a cloud dominated world is just how easy it is for people to add applications to your environment. Technology is everywhere and at the same time it has to fit together to be meaningful.

Having disparate data is one of the.

Biggest challenges to any organization. This convergence of technologies like we've never really seen before.

And to think that I can do.

It the same old way is just crazy.

You can't do it. Accessing and unlocking that data is where technologies like mulesoft comes in. That architectural blend between building something fast.

But building it so it can be.

There to be changed, so we can spend time in the future using those.

Building blocks to enable new services, new.

Products using MuleSoft allowed us to finish the projects faster and then more importantly.

Deliver speed to market.

Mulesoft is focused on one of the hardest and most important problems that we have today, which is how do you create that interconnectivity?

Yoursoft really is at the heart of.

Everything that we're doing in terms of our digital strategy.

Wow. With that kind of applause, you think I was a celebrity. Welcome. Welcome to the Mulesoft Integration keynote. I am so, so excited to be with you all here today. Now, it has been a little over four months since Mulesoft was acquired by Salesforce, and we are so thrilled to be part of this incredible community of users and partners and customers. I want to specially call out our customer trailblazers. You are changing the way your companies are operating and innovating and you're inspiring us to do our best work for you. Thank you for being with us. Now, over the next hour, you will hear about Mulesoft and APIs and integrations, but I wanted to start with a story about French fries. Now, we didn't have McDonald's when I was growing up in India, but I distinctly remember my first Visit. I was 12 years old and my father brought me to a McDonald's when we were on vacation. I'd never had French fries before, and as I sat down with my tray next to my dad, he pushed this box of French fries towards me and said, try this, I think you're going to like it. I took a bite and the first thought I had was, this is delicious. The second thought I had was, dad, why have I been eating lentils and rice every day now? I was not alone. Mulesoft, as you know, has been working with McDonald's, one of the most iconic global brands in history. At its peak, McDonald's served more customers in a day than the entire population of France. One in eight Americans has worked at McDonald's. Imagine that. And then things changed. The customer changed, their taste changed, their preferences changed. For the first time in 2015, McDonald's missed its sales target. It tried to offer fresher and healthier food options, but found that those orders took, on average, 30% longer to prepare than any of its competitors in the fast food business. That's a long time. And that's when McDonald's brought Mealsoft in to digitally transform the connected customer experience. Now, let's fast forward to a new experience. I'm sitting at my desk. I don't have a lot of time between meetings, and I'm thinking about what I want to have for lunch, I pull out my McDonald's app. It recognizes who I am. It only offers me vegetarian options. My lunch favorites from my order history automatically applies any specials and promotions that are available and then allows me to choose how I want to be served, whether that's curbside in a drive thru or. Or have my McDonald's lunch brought to me in my office with Grubhub or Uber Eats. This experience was so successful that McDonald's rolled out the same personalized connected experience through digital kiosks in all of its stores. Now, behind that mobile app, Mulesoft is connecting dozens of disparate applications and systems. Something as simple as placing an order touches 25 different systems on the back end. So when you're trying to place an order and you're pulling nutritional information, customer information offers. MuleSoft's AnyPoint platform is connecting all of that, whether they're in the cloud or on prem, in Salesforce or not, to build what we call is an application network to make all of that data pluggable and reusable. So when Uber Eats needs that information, the customer information and location information is already exposed. You just feed that right to them and you take all of these data sources and then use that to roll out a new digital kiosk experience. This is the fourth industrial revolution in action. The customer is always connected and they expect you to interact them in a personalized connected way. No matter where they interact with you. Whether you're in person, in the store, on their website, on the mobile app, or participating in the community, the connected customer experience has Become the new battleground. Mulesoft has over 1,400 customers in every major vertical from financial services to telecom to healthcare. And we find that companies that are able to deliver these connected customer experiences will determine whether they lead and shape the industry or get left behind. So if a connected customer experience is critical, no matter which industry you are in, why aren't we seeing them everywhere? And the truth is, data and processes are highly fragmented. I remember in my prior role in marketing when I was looking to launch a new personalization engine to serve a more personalized web experience. I sat down with it and they told me that the new personalization engine would take 18 to 24 months to launch because it would have to be integrated with everything else in my marketing technology stack. My eyes rolled to the back of my head. I knew that this initiative was never going to see light of day and I quickly moved on. Now think about those teams at your company that are not launching an initiative, not launching that product or introducing that channel because they are terrified of how long integration is going to take take. The average enterprise has 1100 cloud applications. Take a moment to really absorb that number 1100. And that doesn't even take into account any of the legacy on prem or homegrown applications. And so when a project is requested, an army of developers needs to descend down that project, hardwiring all of those systems with custom code. And should the project needs change, a system need to be swapped, or developer moves on to a new role, they often find themselves rewriting all of that custom code from scratch with little reuse. So how can you create more connected customer experiences? You've heard the first element of that answer in yesterday's keynote. Customer360 helps you provide a unified view of the customer across all of your Salesforce clouds and and orgs with pre built connectors and cross channel packages. But we know that your data is not just in Salesforce and that's where Mulesoft comes in. Mulesoft offers the only platform to connect APIs and integrations whether your data is in Salesforce or not, on prem or in the cloud to build an application network to create pluggable and reusable services. With that you can change the clock speed of innovation and and how your business comes to market. To learn more About Mulesoft and AnyPoint Platform, please join me in welcoming CEO of Mulesoft, Greg Schott.

Thank you Vidya. Thank you everybody for being here. We're so excited to be at Dreamforce and this all started back in February. I Sat down with Marc Benioff and we were talking about potentially bringing these companies together and we're talking about the strategies of the business. And Salesforce, over time has seen this just incredible, amazing growth and becoming more and more strategic and talking to Salesforce's customers about digitally transforming their businesses. And when Mark and I were talking, it was, well, you know, you're talking Salesforce about digitally transforming your company, your organizations, your customers, businesses. We think of ourselves as the engine for digital transformation at the core of digital transformation. And so the strategic fit between these two organizations was so great. And we're just so excited now to be part of Salesforce and to be here at Dreamforce. It's just amazing. So I want to give you a little bit of background in who we are. We have a mission to help organizations change and innovate faster by making it easy to connect the world's applications, data and devices. It's a mouthful, but it's actually fairly simple. At the highest level, you look at that and you think, yeah, that needs to happen. We have this video, talked about 1100 cloud apps in most enterprises these days, thousands of applications on prem data everywhere. How do you bring it all together? It's a huge challenge and I'd love to get a show of hands. How many of you have been working on a project, new product, new project, new system you're trying to bring online and integration and connectivity is a barrier that prevents you from being successful. It slows you down. How many have had that? 592. 590. I mean, it is a problem that, I mean, it's almost like asking how many people have to breathe to live. It is something that everybody who's been around it has faced. This problem is huge. And the spend on it is also big. So you look at this chart, almost $700 billion a year, $700 billion a year being spent building mostly point to point integration code, making things, tying things together, locking things down, losing the agility that companies are trying to build with this point to point integration code. $700 billion a year spent doing, doing this. And you think about you're doing that in the backdrop of a fairly constrained IT budget. If you look at IT budgets over time, they tend to grow in the order of 3% a year, 5% a year. Some companies, the IT budgets are flat. And so you're trying to live with this constrained IT budget. And in that context you have all these amazing opportunities, right? So we have the opportunity to leverage cloud assets, big data, mobile, IoT, AI, machine learning don't even have cybersecurity on here. All these different things that you have to do, like cybersecurity, all these things you have to do to respond to your customers, to your competitors, and all these amazing technologies you want to take advantage of. And you're doing that with a fixed IT budget. And that is a challenge. And what we do is we help unlock that and make it easier and faster to make these projects happen with those fixed IT budgets. But it's not just about spend. It's about agility and it's about speed. And a lot of folks say, now how do we do that? How do we change what we've always done in it? How do we actually go faster? How do we change the clock speed? And at the core of it, it comes down to the API. The API is really at the center of it. And many of you know about the history of the Internet. The history of the Internet started actually in 1970. So the Internet was around for roughly two decades between 1970 and 1990, and it didn't go anywhere. Two decades. The Internet just kind of stayed flat. Academia, military research. And then in the early 90s, the Internet just exploded. Why? Why'd that happen? It was because we had the world's first, I would argue, mega API HTML happen. We had HTML, which was the API that allowed humans to see what was on servers. You couple that with the browser and all of a sudden the Internet just explodes in a very short period of time. That was the world's first big API. Now here we are today, and we now have the same concept of APIs, but now they're on top of systems that can talk to each other. So you have APIs sitting on top of Workday and sitting on top of Salesforce and Federal Express and SAP. And you build APIs on top of your data stores and all your homegrown applications. And now you have this ability to have systems start talking to each other. And when I tell people about that, one question I always get is, okay, so if you've got these great, well defined APIs that are sitting on top of things, can't those APIs just start automatically communicating with each other? Can't that just happen? Like, why do we need anything to do it? And I heard this joke one time. Two APIs walk into a bar. That's the joke. The APIs, that's the only joke, I promise. The APIs can't just talk to each other. You have this amazing ability now to expose data and information, but you need a platform to make that happen. And that's where Mulesoft comes in. We have the AnyPoint platform, and the AnyPoint platform is the only platform that allows you to manage both on prem in the cloud, to connect to anything, any device, any homegrown application, any mainframe, any SaaS app, everything from mainframes to Twitter and everything in between. It lets you build out those APIs, expose them, work with those APIs, expose them to your developers, expose them to your partners. And most important, when you do that, you speed up the clock speed of your business. You actually get more agility because everything in your enterprise becomes pluggable, becomes reusable. That's the excitement, that's what people build out and what they end up building is. What Vidya was referring to is this concept of an application network. And if you think about computer networks, when we first started building out computer networks in the early 90s, people didn't say, I'm going to build out this amazing computer network that every single thing in my organization is just going to plug into. For my web and my voice and my video and my iPhones, we just started building, building out computer networks just kind of one node at a time. But now when we walk into our offices, that is what everything plugs into and we know it. Once we buy something new and we plug it in, it just works well. The application network is that same concept taken up to the next level now to plug in applications, now to plug in data. And some companies are doing this by thinking, I'm just going to replatform. Some of our customers are re platforming their entire company this way. Application network from the ground up. A lot of them are thinking about it one initiative at a time. They say, okay, I'm going to build out an initiative around sales execution and we're going to start building out that application, that initiative. And then I expose some data, I create some APIs and I go to the next project. And my next project, I look at Shopper Insights and I start reusing some of that data from the previous project. It starts speeding up. I go to the next project around customer support and I start reusing some of those other APIs that I've built out over time. And over time we just end up with this application network. It just goes faster and faster. So that's how companies are doing it. And we're really excited that we've got two amazing companies with us today to talk about how they've built out their application networks, how they're in the middle of building those out and doing some incredible things with their application networks. The first company is Unilever Unilever. For those that were at the main keynote yesterday, two and a half billion people use a Unilever product every single day. One of the biggest scale organizations on the planet, Mount Sinai Health Systems, the largest health provider in New York, they're both just doing amazing things. Let's just start by taking a quick look at a Unilever video.

Delivering for our consumers and our customers is the most important thing, and that should be the focus. It shouldn't be on worrying if the technology is going to work for you or configuring the technology. There's a huge demand for digital technology to drive business, and our organization understood that digital was going to drive the consumer products goods industry. Over the years. Unilever, like many companies, had thousands of systems. We needed to interconnect these systems. We had in the tens of thousands of integrations globally that we needed to maintain almost too much to keep track of. And you think about that, and you think about the type of organization that we need to have to deliver at that scale. That's extraordinary. We had a major problem to solve. 2.5 billion people use Unilever products every single day. We have 350 industrial sites globally, in almost 200 countries globally. We manage 22 petabytes of data on all of our systems. We talked to our friends at Mulesoft and they came in with this new concept. It's smart integration. Essentially what they're helping us to do is write one interface that we can use over and over again. We've created this library so that we can very quickly and very smartly connect these business applications globally. Instead of working on projects that take years, we're doing things in weeks and months so we can be presented with a business problem on a Monday and solve it by a Friday. There's a speed, there's an agility component, and there's a savings component to everything that we're doing on this platform. It's putting it in the front office and we're helping to solve proactively business problems. When you can deploy this quickly, it's really fun. Our rate of innovation has increased with the Salesforce platform because we're able to try things new very quickly. And if they don't work, then we go back to the drawing board. It's absolutely phenomenal.

I just love how Jay Moran talks about changing the speed, the agility of Unilever, a company at that scale, and actually changing the clock speed of how they're doing business. So next up, we want to give you a demonstration of how Unilever is actually doing it. And with that, I'd like to welcome to the stage our Chief Product Officer, Mark Dow.

Thanks, Greg. Unilever, it's amazing company. They're touching 2.5 billion consumers, people around the world every day, but they're still innovating. And the question is, how are they going to continue to drive innovation? So the Unilever team started looking at all the ways that they're attaching to those consumers through retailers. But the innovation is now looking at how to attach those consumers to directly. So for this project, they took a look at one of their brands, T2, this boutique tea brand, with this amazing in store experience. And they wanted to take this and leverage it and scale it out to every single consumer out there. For this they leveraged Commerce Cloud, they digitized that experience, they replicated that in store experience of connecting with the customer in their daily journey, forming that emotional connection and allowing them to really experience the brand. All of this was enabled through Commerce Cloud, through this Agile Cloud platform. And it was amazing. The team was on its way. But here's the rub. As many of us have seen with these kinds of projects, these agile Cloud platforms need to connect to existing systems. For Unilever, there were these capabilities that have been built up over years and even decades. This amazing B2B supply chain. There was a product information database which had been built out and could be leveraged. There were connections with distribution partners that could be leveraged. And there was an inventory management system in NetSuite. Now, in a traditional world, what you might start to do is create a project team and start to write code, little bit of code to connect two systems. You write more and more of this code and, and you end up with something that looks like this. Now this actually looks fairly simple. We all know that. It's actually more complex than that. Each of those black boxes is actually a black box. You don't get any leverage, you don't get any understanding of what's in there. And what happens is the overall system that you build out becomes more brittle over time. It becomes more opaque over time. It becomes more fragile over time. Imagine having to make a change to that NetSuite system. You've got to go find every single piece of code that was written to connect to that. Imagine having to add additional security constraints and controls. You would have to go find every single piece of code that was written and go change that piece of code. But Unilever chose a different approach. Unilever is a TrailBlazer. They leveraged AnyPoint platform to build out an application network. There were already a number of projects that had started. They had started with digitizing their retail and shopper insights in order to drive greater analytics. With this there was an API to gather product information. Then they built out Customer Engagement center. And with this there were APIs for master data. So now the T2 team can leverage all of these existing capabilities to accelerate that project. Now in this demo, what you're going to see is first the ability to discover capabilities that exist in this application network. With this, Unilever will be able to create that catalog up inside of Commerce Cloud. Next we're going to see the ability to connect between two systems, taking an order from Commerce Cloud and pushing it through NetSuite. And we'll see a live order submission in T2. And finally we'll see the ability to reuse, to understand what's available inside that application network and to compose net new capabilities and in this case, a capability inside of Service cloud. So with that, let's head over to the anypoint platform. Here we are on the landing page of the AnyPoint platform. What we see is on the left hand side, all of the tools and applications to Design and define APIs as well as integrations. On the right hand side, all of the management capabilities to run those integrations and those APIs in production. Now, across both of these, the AnyPoint platform is truly the only platform built from the ground up to drive reuse, to enable your business users as well as your developers to work together to drive innovation, to enable you to gather the power of greater participation across your enterprise to drive innovation. And when we start thinking about collaboration, we want to take a look at is Exchange. Now, many of you are familiar with the app Exchange, the ability to gather capabilities as you need them, while the AnyPoint exchange is the same except for integrations and APIs. So let's hop into the Exchange. So here we see the MuleSoft exchange. These are all of the connectors and the APIs, all of the best practices from decades of building integrations, all packaged together for you and your developers. So that from day one you have all of these capabilities in the AnyPoint platform. Not only that, but MuleSoft continues to build out new capabilities and we're working with our partners to certify capabilities. So day by day there are more and more assets available for you and your teams to leverage and use. Unilever also has an Exchange. If we go over to Unilever's Exchange, we see all of the APIs and the integrations that the Unilever team had built out in those previous projects building out their application network. So remember, we need to get a catalog up inside of Commerce Cloud. So for this we'll search for a product information API. And as we search, we find the right API. We click into that API and what we see is this very well documented API. It tells you how to use it, the information that comes back and how to leverage it effectively. So we're on our way. We're now able to use this to create that catalog inside of Commerce Cloud. Now the next step was to connect Commerce Cloud to NetSuite and submit that order. This doesn't exist today, so we need to go build it. But don't worry, it's actually pretty fast with the anypoint platform. So what we'll do is head over to Design center and we'll go into a project that the Unilever team has already started. As we click in, what we see is an integration visual interface showing these cards, which are the steps in that integration. And if we think about what an integration is, it's fundamentally a connection, it's transformation and it's orchestration connection, the ability to connect to these systems and easily get information out. We see that with the Salesforce Commerce Cloud connector as well as the NetSuite connector, it's a transformation, in other words, a mapping between systems. You might have postal code in one system and zip code in another, surname in one and last name in another. So we need to be able to map those so the systems can talk to each other. That's that transform in the middle. And then finally there's a bit of orchestration. That's that business logic on the right hand side. So based on the region where that order is being submitted to, it's going to be sent to the right shipment vendor. So we're almost done, but the transform's not complete, so let's click into that. Now what we're going to see is the power of metadata because the AnyPoint platform understands the overall system and understands these two systems, both Commerce Cloud as well as NetSuite. We see all the fields from NetSuite on the left, all the fields. Sorry, all the fields from Commerce Cloud on the left, all the fields from netsuite on the right. And now we need to map these two. The AnyPoint platform can use machine learning to drive a recommendation to truly augment your developers over time. So let's hit preview and Take a look at what we get. So we see those yellow lines, that is a machine driven recommendation for those mappings and we can see it's actually a non trivial mapping. There's customer ID going to build to and that's actually the right mapping inside of NetSuite. So let's close this down and the integration is complete. Now not only have we been able to complete this integration in mere minutes, what you're left with is this well understood integration. These steps are very clear for any developer to come in and later on and understand. There's the ability now to drive consistency across an entire platform, driving greater visibility, governability and therefore security across that entire system. So we're ready to submit this order. Let's head back over to T2, we'll put something in the shopping cart, we'll hit submit, we'll skip all the boring parts and we'll skip right down to putting in our credit card information. Now as we hit submit here, what we are going to see is that order go from Commerce Cloud to NetSuite, out to a shipment vendor, get a confirmation back and that NetSuite order ID is going to come all the way back up into Commerce Cloud, truly showing the connection of an agile cloud based system with all of the power in those B2B capabilities that Unilever had already built out. Let's hit submit. If we've done this right, we'll see an order id. There it is. And there you have it. Connection between these two systems all completed. It's this kind of acceleration that has allowed Unilever to take their development times from years down to months and even weeks. But we're not done yet. Unilever wanted to create that holistic end to end customer experience. So for this we want to get real time order information up into service cloud so that the service agent has that information. Let's head back into exchange now. This is step three of our demo and what we're gonna see is the ability to start to compose capabilities into every single one of your Salesforce solutions. So we're gonna search for a real time order status. As we find that we'll click in again. It helps us understand exactly what we're gonna get. We're gonna get consolidated up to date shipment information back from this API and now we're gonna get a little bit more technical. Okay, we're gonna, we're gonna jump into the get method of this API. This is how you get information back out of an API. And as we've talked about before, trust is Our number one. Our number one value. And so all the information that you're gonna see is actually sample data. None of this is actual real Unilever information. So we're gonna grab the URL on the right which is gonna get us sample information. Now we're going to head over to Service Cloud. Now, inside of Service Cloud, the service agent wants to be able to help the customer right here by having that real time order information. Now the issue is it's not available today. So what we're going to do is we're going to edit this Lightning page. We're going to go grab a new Lightning component. This is the AnyPoint API render. This is kind of a special component. This Lightning component can leverage any API inside of the AnyPoint platform and automatically render it based on the information coming back. So we'll take that renderer and we'll drop it into the service console. We'll punch in that URL that we had from before, we'll hit save, and as we hit refresh, you will see real time order status information coming back for that service agent right there in the middle of the page. Thank you. There we have it. Now imagine every single one of those Salesforce applications that you have that your teams are leveraging. Imagine where you can start to improve that by driving even more availability of information for your service agents, for your marketing teams and for your sales teams by leveraging and unlocking all of the capabilities that you have in your third party systems. That is what the AnyPoint platform can provide along with all of the Salesforce Lightning capabilities. So now let's head back to the Unilever application network. This has shown how through these projects, they're able to start accelerating future innovations project by project. And now that the T2 project is complete, this can now be leveraged again. These capabilities can be leveraged for the next project coming up. I am so excited about the different innovations that the Unilever team is driving out. And to hear more about that, I'm going to hand it back to Greg Schott.

Thank you, Mark. It is so cool to see how Unilever is using us to really expand. Think about not just a B2B company, but now a B2C company and to expand their whole commerce channel. I'm really excited about who we're going to see next. We have the global CIO of Unilever, Jane Moran and director of it, Rima Jain with us today. They came from far, one from India, one from London. Very excited. Thank you for being here. Please join Me. So thank you so much for being here, Greg.

Thank you. I really feel like I've made it in my career where I'm on stage talking about middleware and integration. Honestly, no, I'm going to. Honestly, I met Greg 3 1/2 years ago and was telling him all the problems that we had at Unilever, all these different systems and trying to connect them. And I honestly think for everybody out there, there has never been a better time to, to be in technology. And this is really a great platform.

So much fun. I remember when we first met, you said, I'm not the Chief Information Officer, I'm the Chief Integration Officer.

That's so true. It really is.

That was very. I've been telling people that ever since.

Yeah, yeah, yeah, yeah.

Well, so love to get some insights from you, share with the audience, I guess. First, Jane, if you can talk a little bit about the innovation that you see, the amazing opportunity to digitally transform Unilever. When you look at the technologies out there, what gets you most excited?

Well, I mean, I think it's about data and it's getting close to the customer. And we saw that in the keynote yesterday. Just some of the amazing things that are happening, artificial intelligence. So I think that's really transforming data. And there's just so many different great technologies out there. I mean, we look at what's happening in the supply chain, how we're using Iot, what we're doing with our consumers, our customers and finance and hr. So I think for me, one of the biggest changes is around sort of the cloud moving to cloud technology, but then connecting this vast array of amazing technologies we have.

Can you talk a little bit about how when you think about all those technologies and then you think about integration in the Mulesoft platform, how we're helping, how we're underpinning that.

Oh, my gosh. So we had, like I mentioned, we have about 2,000 business applications at Unilever today. And there's a lot of legacy and you need to balance that in every organization. The legacy and the new. You need to keep the organization going while you're innovating. And we were finding those peer to peer integrations were taking just such a long time to manage. And so the whole idea with open APIs that you create something once and you're able to reuse it many times, it's fabulous. I mean, it's saving us somewhere between 40 and 50% on our projects now because we have the platform in place. It was a little slower at first, as you mentioned, just to fund this, you start with an area, a function. Then as you get going it just gets faster and faster. It's amazing.

That's awesome.

Love hearing that.

Reema, you have a big job, Think about this global organization data everywhere, manufacturing plants everywhere, millions of consumer, billions of consumers, millions of shops that you're working with and stores. And you've got all this on prem data on PREM systems and then you have all these best of breed SaaS applications. How do you think about integration and MuleSoft to deal with those problems as disparate kind of on PREM in the cloud.

So Greg, the challenge which we have today, we've got best of breed solution available to us every day, right? What really the biggest challenge for our organization is how do we interconnect all these application together? We have, you know, as Jane was mentioning, we've got 2000 application and how do we interconnect all these application to exchange information and data. So we decided to use mulesoft to build that application network. Otherwise if we still use a point to point integration, we will end up in digital spaghetti. Right? So that's why we use mulesoft. And what we are doing is building these application network. We are building reusable asset and pluggable APIs and they're no longer tightly coupled. So we can easily move from one technology to another which is helping us to deliver business outcome really faster.

I think that's the key. I'm just gonna build on what Remus said. It gives you the option so you can build on a certain application platform, but you can reuse that same API. So it just, it gives us enormous flexibility.

Excellent. And Rima, you've been really close to the technology. What kind of benefits are you getting?

So as I was mentioning before, you know, help us to deliver project really faster, right? I mean we've got examples where the project would have taken us months, have taken weeks. You know one very close example which is very close to my heart and Unilever's heart is what we did in Africa, right? So we MasterCard and Unilever decided to launch a microcredit facility to enable our small retailers in Africa to help support our sustainable living. And what we did is the entire backend of the credit process. We automated using AP and we were able to scale up to 20,000 small retailers in a very short time. We not only see growth in that region, but what we did is really empowered our small retailers to, you know, for better financial planning.

And without an API, would that have even been conceivable to bring online 20 small retailers in Africa for micro finance. Could you even conceive of it without an API?

No, we couldn't. We can't scale it up.

Right.

You can do point to point, but the problem with point to point is you can't scale up. So the API is what help us to scale. Scale up. Really?

Yeah. Awesome. Jane, you talk a lot about the platform. You think in terms of platforms. You use platforms a lot. Can you talk about what you mean? Just share with the audience what you mean by platforms for Unilever, Sure.

A platform is an interconnected set of technologies to support a business capability. And on a platform, we're bringing development and operations to together. And the whole beauty of a platform is it's not a project. We don't do technology like in the olden days. When I started in the 1990s, we do a project, it had a start and a finish. It doesn't anymore because the world is changing so quickly. You need to adapt to that change and you need to constantly change the technology to adapt to the business. And so that's what I mean by a platform. And I think again, Mulesoft has just been brilliant in this space for us because it's really helping us with the agility, the speed, and also the costs. So it's been really good.

Fantastic.

Thank you.

Well, at Salesforce, we call people trailblazers that do what you do. And you guys have just done some amazing things. So thank you so much for sharing it with us. Great.

Thank you.

Thank you very much. Great to see you. Thank you. That is just an incredible story. I just love when I think about an organization at Unilever's size and the vision that Jane has had that. This. This vision goes back several years of how she was going to transform Unilever and how she's just taken the bull by the horns and just made it happen. Sheer force of will. We're going to get going faster. We're going to change the clock speed of how Unilever operates. And now we're seeing it. It's just wonderful to hear. Next up, we'd like to talk about another fantastic customer story around Mount Sinai Health Systems. Mount Sinai Health Systems is the largest private health care provider in New York. Let's take a look at this video.

At Mount Sinai, it's about doing the right things by the patient every time. A really big challenge in healthcare is knowing everything they can about that patient. We have a fragmented system. Everything is in silos. And generally systems don't share Data with each other. And so this is where mulesoft comes in. We're now integrating a complex network of care providers, community organizations, hundreds of smaller organizations, hundreds of different partners, the hundreds of different practices involved. We provided a mechanism for all of those actors to share the data around that patient journey. And the advantage of us taking this approach is that we'll be able to share data as to any other FHIR compliant system. It's exactly what the clinicians are looking for. And behind it is the application network and the complexities from our emr. All of that stuff is behind the scenes and all of that data sharing happens seamlessly. The ability to enable a provider, a caregiver, a physician, a caseworker, a community worker to be able to share that patient story and that patient journey will improve the outcome for that patient.

We have been hearing the toll that disparate data sources and applications have on a company and an industry. I can't think of a space where the stakes are higher than in healthcare. How many times have you printed out your health records to bring it to a physician because you weren't sure they would know everything about your medical history before they prescribed care for you? I know I've done that. And our next customer faced those challenges too. Mount Sinai, as Greg mentioned, is the largest private healthcare provider in New York. They have seven hospitals, a network of clinics, 40,000 physicians, and 3 million patient visits a year. And they came to Mulesoft with three key challenges. First, they found their patients were experiencing a lot of time lost with physicians because physicians had to log into multiple portals in a day to understand what the payer requirements were for that patient. Let me share an example. I recently learned that given my medical history, I should have my blood pressure monitor. Those requirements are different for my 7 year old son, my 72 year old mother and my 43 year old friend. Imagine the amount of time a physician has to spend logging into portals to understand what insurance is requiring of them based on the medical health history of that patient. Second, Mount Sinai was saddled with the increasing compliance and security requirements to ensure patient confidentiality. And last but not least, they wanted to empower their physicians to deliver the best outcome based care for their patients. Now, you've heard from Mark and Greg about how application networks don't get built in a day. They get built initiative by initiative. And Mount Sinai is no different. The first project that MuleSoft partnered with Mount Sinai, we consolidated all of the payer requirements in one portal so the physician could focus on delivering the best care Possible. Instead of manual error prone work, we then used that same insurance and patient data to then embed an API in Tableau to automatically alert the compliance department if physicians were looking at patient records that they should not be. We then took that insurance information to eliminate the bureaucratic paperwork that they found their employees were saddled with to get reimbursed from insurance companies. And last but not least, they took all of this rich patient data to provide that to their R&D department to ensure that they were building on their cutting edge insights so their physicians could deliver better outcome based care. To learn more about this, please join me in welcoming to the stage the VP of Population, Health Information and Data Science, Mike Berger. Mike, it's so great to have you here.

Thank you Vidya.

I love your T shirt. All ready for the concert.

That's icing. Icing on the cake why I'm here.

Awesome. Speaking about icing on the cake, tell me a little bit about how you were able to create this unified experience for physicians from a portal experience standpoint. How long did that take with anypoint platform and how long would that have taken had you done it the old way way?

So the anypoint platform definitely was our icing on the cake. Obviously as a team of data scientists, the hardest part where we spend our time is wrangling data. We've got lots of payers sending us this highly fragmented data sets, ingesting, cleaning, modeling and then ultimately enriching and building analytics. Built it once and then we started passing it to people. We started building pipes to our providers to make better decisions. At first it was Tableau and it was was going slowly. Not enough people would log into Tableau. So we looked to infrastructure that we already had. We already had this Mulesoft platform. So we started working with the Cognizant team and our internal IT team to move what we had built in Tableau into, you know, mulesoft APIs. The scale was amazing. The hard part obviously was building the analytics. But we were able to move from a pipe of dap of Tableau where people go and pull to this API rich fhir based API network to pass data to our providers in essentially weeks. I would put it at four to five weeks to take what we had spent months building in Tableau to convert that to APIs. Now our ability to reuse it, to connect any new partner, give them a key, a quick experience and then all of a sudden they're live, they're live in weeks. And if we were doing point to point as the other people Were mentioning it's every, every one of those point to points would be a couple months.

I love that there's just such a similar thread, whether it's Unilever or Mount Sinai and the power of reuse and the ability to move projects faster. What excites you next? What are you excited to do with anypoint platform in this next chapter?

So for us it's all about taking the analytics that we built in helping to create this frictionless experience. We've shown that we can push them, we can create APIs quickly. Now we're trying to just explore different modalities we've explored with Amazon Echo and coding things in Alexa. We want to have little echo dots in every one of our exam rooms so that if a doctor wants insights about the patient, she he can just ask Alexa and Alexa will tell him what is flowing through that API. The analytic that we built, we built it once and now we can create this frictionless experience. And if Amazon is the best product, or Google or Apple or Microsoft or whatever's next again, we just built the API once and we just consume it through all these different modalities. That's really where we want to go. We want to create frictionless experiences. At the end of the day, doctors, they didn't learn this stuff in medical school. They did learn how to treat sick patients. They didn't learn about population health. They didn't learn about which patients to test blood pressure and which ones not to. So we can actually make those decisions easier for them through the UniPoint platform.

That's awesome. As Jane said, there's no more exciting time to be in technology and I can't wait to see where you'll be taking that customer experience next.

Thank you.

Thank you so much Mike. Appreciate it. I want to leave you with three key messages on what you've heard in the last hour. 1. Delivering a connected customer experience is the new battleground. Your ability to deliver that will determine whether you're shaping your industry or you get left behind. Applications are saddling industries and companies all over the world. Wiring them with point to point code is unsustainable. Build an application network. Build pluggable reusable applications and data sources that will change the clock speed of your business. Think about the stories that you heard today from Union Lever, McDonald and Mount Sinai. If we've piqued your interest in this last hour, come visit us. We have over 60 breakout sessions here at Dreamforce this week or. Or come visit us on the road. We host over 150 events across the world or talk to your account executive, we'd be happy to bring the story to your company. As you're going out there and enjoying the rest of Dreamforce, I leave you with one question. Think about how you will build your application network and change the pace of innovation in your industry. Have a great Dreamforce. Thank you.