Promotional video arguing that businesses benefit financially and reputationally from prioritizing environmental sustainability. It presents evidence and examples — higher returns (claims up to 80%), faster growth, customer and investor preference, resource-savings from conservation and operational changes — and ends with a call-to-action to join "Team Earth," a coalition pledging to reach net-zero by 2050.
Chapters
Faster growth, loyal customers, recession proof status. Looking for a business investment with returns like these, you're living on it. You know the story. Two hemispheres, seven continents, a whole lot of water, 8 billion people and plenty of work to do. But that's not the whole story. Because this is also home to hundreds of millions of businesses. Businesses like yours with influence and resources. Extraordinary power for good. The capacity to drive change at a scale that no one could reach alone. One person can plant a tree. Nice. A company can regrow a forest. An employee can donate to a charity. The company can match their contribution. And every other friends and neighbors recycle. You love to see it, but how about a company designing more sustainable products from the get go? The fact is, businesses can make bigger, faster strides towards the planet's survival. But it's not without challenges. A tricky few years put brands to the test. From California to China to the uk, heat waves broke records, hurricanes hit hard and in higher numbers. A health crisis rocked the whole world. Instead of letting it get them down, companies are investing in solutions like cleaner sources of energy. Wind, solar, hydro, or pledging to go net zero. And that's not just a buzzword, it's a promise. We know why companies do these things. It's right, it's necessary. But there's been a nifty side effect too. It turns out doing good is just good business. Those investments have shown returns up to 80%. And environmental governance, a playbook for greener practices, is one of the biggest value drivers for most companies that follow it. Brands that take steps to reduce their environmental footprint have been known to grow twice as fast as others. Why is that? Well, for starters, let's turn our attention to your customers because they're paying attention too. Most consumers say brands are just as responsible as governments when it comes to protecting the planet. For the majority, sustainability is a key factor when mulling over a purchase. Over half of consumers have actually stopped buying from a company that doesn't share their values. They want to know what a business stands for, what steps they're taking. So being upfront and transparent isn't just you showing off. You're answering a question customers are asking every day. Even investors and banks are moving money in eco friendly directions. With some 130 trillion in assets, that's 40% of the world's private capital being committed to climate neutral portfolios in the next few decades. That's because putting money into our planet just pays off, plain and simple. Look at forests, the green and going green in every sense. We figure the total Value of forests is about two global stock markets. A lot of companies see the forest for the trees. They're putting resources into protecting them. Beyond just avoiding deforestation. These businesses actually leave more trees than we started with. Preventing supply problems and keeping forest dependent businesses in business for the long haul. And the best thing about trees, they're more than happy to gobble up CO2 and filter air pollution. When companies commit a bit of capital to growing more trees, we can all breathe easier. Then there's the blue economy. Global shipping and seafood demand are higher than ever. So spending on the sea is far from a sunk cost. Ocean conservation, sustainable fishing and carbon reduction production actually lead to cost savings. Smarter fishing practices prevent billions wasted on discarded fish. And companies that use recycled plastic in production not only keep literal tons of plastic out of the ocean, they save tons of money on energy. And oil retailers that agreed to reduce ship speeds in Santa Barbara and San Francisco helped cut 520 tons of nitrous oxide from the skies after only six months. One little decision by just a few companies. Big change. So for every type of business, from timber, the tuna, high finance to low fat yogurt, a pledge to the planet equals customer loyalty. It attracts and retains talent and lowers the risk of regulatory troubles down the road. That's why sustainable companies are worth more during a recession. This world is full of contradictions, challenges and questions. But one thing at least is simple. When the planet succeeds, your business succeeds. Pretty good deal, right? And companies everywhere are catching on, coming together. As of last year, more than 5,000 businesses pledged to go net zero by 2050. There's so many of us that we needed a name. We call it Team Earth. A coalition of businesses putting their unprecedented power to good use. Building a world where people, planet and profit thrive. Joining is easy. Take action to help people or the planet and build. Boom. You're on Team Earth. Ready to play for the home team. Get involved@teamearthnow.com and show the world what a company can really do.
