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How Rare Uses Agentforce to Support Farmers & Scale Resilience

20 Apr 2026 · 1 min

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1:18

The video presents Rare’s AgentForce (also called Agent Tierra), an AI‑enabled coaching platform that delivers personalized regenerative and climate‑resilient farming advice to smallholder farmers via WhatsApp. It explains the massive scale problem—over 600 million smallholders produce a third of global food yet lack accessible guidance—and how traditional one‑on‑one coaching cannot meet demand. AgentForce leverages each farmer’s crop details, local weather forecasts, and historical field data stored in Salesforce to generate real‑time, language‑specific recommendations. The system autonomously resolves more than 97 % of interactions, saving roughly 90 support hours per week, while a human expert can intervene for complex cases. User satisfaction is high, with all surveyed farmers wanting to continue using the service. Rare’s ambition is to reach 100 000 farmers within two years, delivering large‑scale climate‑resilient impact.

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Worldwide, over 600 million smallholder farmers grow one-third of the world's food. But many are struggling. Farmers face a changing climate alone, without knowing where to turn for guidance. Regenerative agriculture is one of the most powerful tools we have to help. But traditional one-on-one coaching simply can't scale. That's where AgentForce comes in. Rare is working to empower thousands of farmers worldwide with regenerative and climate-resilient farming practices. With AgentForce, Rare delivers instant, personalized coaching directly to farmers through WhatsApp, the same platform they use to communicate with family and neighbors. AgentForce uses each farmer's crop information, local weather forecasts, and past field data stored in Salesforce to provide advice tailored to their exact conditions. In their preferred language.
What AgentForce does for us is the ability to really solve for that complexity. Lots of different crops, different farm profiles, in a lot of different regions.
AgentForce is supporting us to give smallholder farmers the right information, the actionable information, so that they can start adopting regenerative practices.
For the problems that need a human touch, AgentForce seamlessly connects a human expert to step in. Agent Tierra is already resolving over 97% of farmer interactions autonomously, saving approximately 90 hours of technical support per week. The system operates 24/7, providing real-time guidance and showing high user satisfaction, with 100% of farmers surveyed indicating they want to keep using Agent Tierra.
The community impact is gonna be —enormous. Our ambition, our vision is to get to 100,000 farmers within the next 2 years.
With AgentForce, RARE intends to restore over 300,000 hectares of farmland. Humans with agents building a more sustainable future together. Now that's what AI was meant to be.