Short video featuring Maggie Palmer, founder of Pep TalkHer, describing how Pep TalkHer uses Salesforce to engage prospects and customers, manage leads and email templates, schedule calls, and centralize social engagement. The piece emphasizes the organization’s mission to close the gender pay gap and the importance of relationships and systems during uncertain times.
So, my name is Maggie Palmer and I'm the founder of Pep Talkher. We're on a mission to close the gender pay gap. So we have a free app that you can download. And we also work in house with Fortune 500 companies to help them to retain and develop their top talent. Salesforce helps us keep prospects and customers engaged, which is important all the time, but particularly at the moment. So, for example, I can jump into my leads and use a custom list view to figure out who are the folks that I haven't heard back from in a while. I can then reach out to these prospects with a personalized email. I can pull up my email template and then hit send. Salesforce also helps me stay on top of my email. It's really easy to add someone directly to the Salesforce system. I just click on add, specify that it's a prospect, and then I click save. So in this email to Tina, she wants to set up a call so I can schedule it right here without any back and forth. I simply pull up my calendar, pick a couple of times that work, add them to the email, and press send. I also use Salesforce to engage with my audience on social. I don't have to log into multiple websites, and I can have all my conversations going through the one place right here in Salesforce. You know, I'm really proud of my team and the way that we've all been able to adapt and pivot to this situation. I mean, I guess none of us really know what the future's going to look like. But one thing I know for certain is that relationships will continue to be absolutely crucial to the success of Pep Talkher. For us, having systems like Salesforce is so important because it allows us to continue to build and grow our relationships with our clients and also with our prospects. SA.
