Automation AppThe Automation Company is your single source for RevOps and Marketing Automation solutions. We empower businesses to achieve more, faster.

How Sendoso Customized Breeze with HubSpot's Unified Developer Platform

13 Mar 2026 · 1 min

Watch on YouTube

1:27

In this video, the speaker explains how Sendoso leveraged HubSpot's new UI extensions and unified developer platform to embed gifting automation directly into the HubSpot UI, where many Sendoso customers already work. They built a suite of three main tools for HubSpot agents: a research tool that identifies the best gift for a given email or person; a recommendation tool that returns the top three or four gift options and can be chained to further actions; and a fully automated end‑to‑end gift‑sending tool that adds personalized note cards and dispatches the selected gifts. Collaboration with HubSpot’s developer platform team allowed them to extend the agent schema with LLM context, making the agents smarter about when to invoke each tool. The speaker also highlights the HubSpot CLI as a valuable resource for developers to quickly prototype and experiment with these integrations.

Chapters

We want to meet customers where they spend most of their time. A lot of Sendozo customers spend a lot of their time on the HubSpot UI inside HubSpot. So providing them ability to perform all these actions in an automated way inside of HubSpot was the goal. When HubSpot launched their UI extension, that's when things changed by a lot. We created, I think, in total 3 or 4 tools for the HubSpot agent infrastructure. One of them mainly was to go and research the best gift for a given email or a person. The second tool was to actually execute— this gift recommendation tool would return you the top 3 or 4 gifts that it thinks this person might like. You could either tell the agent to pick one of these options that come in and then chain it to send that gift, or the third one was a fully automated end-to-end gift sending tool, which would include a personalized note card message, have one gift or a few options that we pick for the recipient, and then just send it to them. As we developed and we collaborated with the developer platform team, we were able to add a few more things into the schema, specifically the LLM context. And then this just makes HubSpot's agents a lot more powerful using our tools, and they know when to exactly use what tool. I think HubSpot CLI is a great tool for developers. They can get up and running very fast and just experiment with it.