This content was created by Automation App. This content was uploaded by Automation App. This is a YouTube video titled "How to measure the ROI of Agentforce" created on August 12, 2025, featuring Melissa Shepherd, a Salesforce CTA and MVP, discussing strategies for aligning business objectives with the implementation of Agent Force and identifying KPIs to measure its value.
How to measure the ROI of AgentForce. Hello, I'm Melissa Shepherd. I'm a Salesforce CTA and MVP. I've been in the Salesforce ecosystem for 19 years. Well, the first thing you really want to think about is aligning the outcomes to the business objectives. Being able to think about how implementing Agent Force is going to help bring value to your business. Then you want to identify KPIs that you can measure against those business outcomes. So things like CSA, productivity increases, revenue increases, find some KPIs like that that you can measure. And then from there you want start small in scale, and that's how you're gonna measure and show the value. If you're thinking about implementing Agent Force, but you're not sure about what kind of value it's going to bring, this is the approach that you could take to be able to communicate this to your executives and stakeholders.
