How To Start Blog Writing With Zero Experience

Many businesses struggle with starting a blog. What makes a good blog? How do I structure it? What should my blog even be about? It can be overwhelming and daunting. Don't worry, HubSpot's totally got you covered with our AI blog post generator. To get started for free, simply click the link below and follow along with this video. The first step is figuring out what your blog should be about. But HubSpot AI has you covered, so let's pretend we're a B2B consulting firm that helps enterprise companies think creatively to future proof their business. We know we need a blog to bring in new prospects to our website and convert to leads. So let's use the Blog Ideas Generator to come up with some great blog content. To get started, simply describe what your blog post is about and click Get Started. If you don't have a HubSpot account, don't worry. You can sign up and it's totally free. Or if you're already a user, just select your account. So let's get started. Wow, these are great. Now as a reminder, I entered into the Blog Ideas Generator why creativity can help future proof your business. And these look awesome. Check out this one. Unleash creativity, the key to future proofing your business. It sounds exactly like what my consulting firm needs. Now, at any point, if any of these don't look right, I can simply click Generate new title and it will go ahead and again generate search engine optimized blog post titles for this blog. Now again, I really like this one, so I'm going to go ahead and get started and click Next. Here you can see HubSpot's already created a blog post outline for you. Now this is important for two main reasons. One, one, as readers are actually reading your blog post, they skim through the paragraph headers to see what the blog post is about. And second, these paragraph headers are very important for search engine optimization. Here you can see that I've got the title of my blog post, a brief description, and my paragraph headers. Now, if I look at these paragraph headers, I can edit any of them or I can simply click Regenerate and it will regenerate that paragraph header for me and generate some new ideas. As I look through the outline in the paragraph headers, I'm going to make sure that I have a conclusion. Conclusions are really important for blog posts because oftentimes readers will just scroll to the bottom and want to see what the big idea is. So I'll go ahead and click Add paragraph header and I'll just Put conclusion right here and click Regenerate. Now that we've got a wrap up, I'm going to scroll down and put it at the bottom. And now I'll click Generate blog post. Now, HubSpot AI is going to create a completely AI authored blog post for me. Now, as with all things AI, this is a great starting point for you and your marketing team. The content in here is rich, but it needs your brand voice, your brand tone, and more importantly, your unique insights as a human being. Here you can see I've got a complete blog post with my title, my paragraph headers and a complete blog post. Now this blog post looks good, but it can be great. Let me show you how you can use HubSpot's AI to customize this content even further. At any point I can simply select text, click the HubSpot AI icon and decide if I want to rewrite the section, expand it, shorten it, or even change the tone. I always like to come across as friendly, so I'll select friendly and let HubSpot AI do the work for me. And as you can see, our blog post is here written for us with AI. And you can even see we've got our wrap up conclusion, which is a great benefit for readers as they scroll your blog post and they want to see the big ideas. They've got it right down here. Now, as you look to make your blog post more personalized than your own, we have tons of modules and options for you. Simply click the add button and you can scroll through any of the theme modules, text based modules, even E commerce design. You can simply drag and drop it anywhere you want and it will be embedded right there in your blog post. Now we know not everybody's a search engine optimization expert, but HubSpot's got you covered. Simply click on Optimize on the left and here you can see we've got some great quick skimming data of your blog. You can even see that we've got some suggestions to help you optimize your blog post for the web. If you scroll up top to Settings, click General. Here you can see that we've got our blog title, we've got our blog name, we've got our post URL slug, and we've selected the author. Another great feature is updating your metadata. Metadata tells search engines what your blog post is about, so it can make sure that it ranks your post accordingly and gets eyeballs on your content. Here we can see that this has already been created for us. But if I click the HubSpot AI icon. It will regenerate a meta description of our blog post based on the content of the blog post. Now that our blog post looks great, we want to add a featured image. And to do it, we can use Chatspot AI to do it for free. Simply scroll up top and click your name and scroll down to chatspot AI and it should open in a new window for you. Now I'm going to prompt Chat Spot to create an image for our blog. We'll go ahead and hit Enter and let Chat Spot AI do some work for us. Wow, I love this image. I'll go ahead and simply click Download and it will download to my Downloads folder. Now I can go back to my blog, click Edit and upload my image. Click Settings Featured image. I'll make sure I turn the featured image on and upload from my downloads. There it is. Now it's time to insert our image into our blog post. To get started, I'll scroll over and click Add and type in Image. I'll go ahead and select an image slider and and simply drag it right where I want it in my blog post. I'll go ahead and click Edit and upload my image. Here you can see I can add a caption. I can even highlight the text. Click the HubSpot AI tool and go ahead and ask it to rewrite that for me. Now that looks good. I'll go ahead and click Insert. And there we go. I've got it all ready to go. I can click Apply changes and now my Chat Spot AI featured image is ready right inside my blog. But a rich blog also has lots of rich content. Let me show you how easy it is to input a YouTube video right inside your blog post. Now, I found this video on YouTube. It's all about creativity, the science behind the madness. And it fits perfectly with my blog post. So I'm simply going to go ahead and select the URL and copy it. Come on back to my blog post and put it right before this paragraph. I'm going to go ahead and hit Copy and Paste. I can even click on it and make it bigger or smaller as I need. I can even change the alignment and even change the spacing. There it is. A great YouTube video. That's going to be great content for my prospects. Now, before we click Publish, let's go ahead and preview our blog post to take a look at what it looks like on the web. Now, remember we were pretending to be a B2B consulting firm that helps enterprises think creatively to future proof their business. And this blog post does exactly that. We've got a search engine optimized title so that people will find us online. We've got great content drafted by AI, a beautiful featured image created by AI, and even included a YouTube video to enhance our readers experience. This is what blog post writing should be. You can use HubSpot's AI blog post generator with any CMS and just use it as a free standalone app. Or if you are a HubSpot user, it integrates directly into your HubSpot account. So if you're ready to start writing and publishing a blog post in minutes using AI, simply click the link in the description below to get started for free today. I'm Mark from HubSpot. Thanks for watching.