AI can personalize shopping by recommending products customers are likely to buy, customizing pages for returning visitors, and ranking search results based on behavior. ACME Widgets example shows how automated insights help merchandisers understand what customers search for and what they put in their carts.
It's obvious that I got some serious style. And when I'm shopping online, I want to see products that cater directly to me. Nothing can do that quite like AI. Stay with me and I'll show you how On Ask Salesforce. I've been getting tons of questions about using AI for retail. Like this one. I see retailers personalizing their sites more and more. How can my business get in on this? One way we use AI on our e commerce site is to produce recommendations for our customers. At ACME widgets, our AIs learned that when our customers buy new widgets, they often buy controllers too. Because it made this connection, it can show an offer for a discount right on the product page if a customer's made a purchase from Acme Widgets before, our AI can personalize the whole site and and only show items specifically targeted to them. Our AI can even rearrange the search results on the page. Even better, if the customer keeps typing, our AI sorts the search results so that the items most relevant to her show up first in the list. The AI also produces insights that can be very valuable to our merchandisers. Our AI is essentially creating a shopping basket analysis dashboard. Our merchandisers can use this to look learn which products shoppers most commonly purchase together. By learning from our data automatically, our AI lets our merchandisers offer a more relevant experience across all of our channels without all that grunt work. Even more incredible, our AI can discover insights about how our customers are arriving at our site. Our AI can find the top searches that lead to our site and serve up those insights to our merchandisers. That allows them to craft our site to cater to just what people are looking for. By adding AI to our retail operations, we have better informed merchandisers, happier customers, and sales are through the roof. So what can you do next? You can head over to Trailhead and learn more about AI, or you can browse our YouTube channel for more specific demos. And as usual, make sure you subscribe to our channel. Thanks again for watching Ask Salesforce.
