HubSpot CMS Tutorial For Beginners (2024)

If you're looking for a content management system that's easy to use but powerful enough to provide a personalized experience to every visitor to your website, you should check out HubSpot CMS. It allows you to rely on developers as much or as little as you would like, and because it's connected to HubSpot CRM platform, you can use your customer data to provide those personalized experiences. HubSpot is a leader on G2 in several website related categories for small and mid sized and enterprise businesses. So regardless of what size your company is, HubSpot CMS is going to be able to meet your needs. When you start using HubSpot CMS, one of the first things you're going to notice is the drag and drop editor. Now if you are a developer or if you have a developer, you can do all kinds of things with custom code inside of HubSpot. But if you've never coded in your life, you can create beautiful websites just by grabbing the element you want and putting it in the right spot on your page. Check this out. So here we are inside of HubSpot CMS. We're going to create a new page by clicking this create button and we'll create a website page and then notice here we have an asset marketplace where you can start with a template. I'm going to start with this blank one just so you can see what it looks like to add things to a HubSpot page. Over here we're going to choose a section to add and you can see there are lots of different categories here, but I'm going to grab an accordion section. This is something I would have no idea how to code on my own. But here we can create these expanding sections and look how easy it is to change the names of these. We can apply these changes and see over here exactly what this page is going to look like when it is live. HubSpot CMS also has a really robust backend so you can be confident that your website will perform well. All of your pages will be hosted on a fully managed and optimized infrastructure with no additional fees or extra charges for usage. There's also 24. 7 security monitoring and threat detection to make sure your website stays safe and all of your content will be delivered in a world class content delivery network so you don't have to worry about latency issues no matter where in the world your visitors are coming from. HubSpot CMS also has a bunch of built in AI powered features, so whether you need help generating ideas or outlining a Blog post or creating social content, you're going to feel like you have an assistant with you every step of the way. So here I am on the same page. And if we edit this, we can highlight what we've written. And you see this lightning bolt button gives you all kinds of options for rewriting, expanding, shortening, changing the tone. The AI can help you make this better. But more than that, let's imagine we want to start from scratch with AI. If we go over to our blog tool, we can generate an entire blog post with the help of AI. So watch this. If I say I want to write a blog post about how tacos are better than pizza, and we can see some possible headlines for this article, and if we see one we like, we can generate more ideas in that same vein. And as we look around, we can choose the one that we think is best and go ahead and create a blog post. Now, what's happening here is it's given us some headers and we can edit these if you want to go in and change what they're called. But for the sake of time, let's just stick with what we got here and have it generate a full blog post and look at this. In just a couple of minutes and a few clicks, I have the beginnings of a really excellent blog post. My job now is to go through, edit it, make it sound like my company's brand voice, and make sure I'm providing unique value to the people who read this blog post. If you're enjoying this video, be sure to hit that subscribe button so you can see all of our videos. And I'm told when you click the subscribe button, it sparkles. So give that a try and let me know if it works. Everything we've covered in this video so far is included in the free version of HubSpot CMS. You don't have to pay for any of it, but we do have some premium features if you'd like an upgrade. So here I am on a page I'm building in a paid version of HubSpot CMS. And notice there's this testing icon and I can run an AB test or an adaptive test. An A B test, you make two variants. An adaptive test, you can make as many variants as you want and HubSpot will gradually choose the one that is best. But on the most basic version, if we just want to do an A B test, we can give this a name and we create the variation. Now we can edit the B version, make some changes, and test the two side by side to see which one performs better. This is just one of many paid features inside the upgraded versions of HubSpot CMS. And if you want membership pages, if you want more governance, there are lots of different things you can do. Be sure to check out our pricing page for the full list of paid features. That's all for this video. If you'd like to give HubSpot a try, click the link in the description to check out our CMS and our CRM platforms. Find out what combining the two together can do for your business.