HubSpot Connector for Claude with Marketing Hub

Hi, I'm Angela DeFranco, GM and VP of Product for Marketing Hub at HubSpot. I believe insight should be instant so marketers can focus on what matters most. Your marketing team isn't short on data. They're sitting on a goldmine. Customer behavior, campaign, performance, attribution, insights are all at your fingertips in HubSpot. But to get real insights, they're copying and pasting, switching between tools, working in silos. AI over here, CRM over there, never connecting. What if AI actually talked to your CRM? What if insights came instantly? Well, now they can. The HubSpot connector for Claude brings AI directly to your marketing data. First, personalization. Claude knows your contacts, your campaigns, your customer journey. Secondly, deep visualization. Complex funnel data becomes crystal clear. Ask about performance and it generates charts and graphs on the spot. And reasoning. Claude doesn't just report metrics. It spots opportunities, connects attribution and thinks strategically. Claude transforms your marketing data into insights that drive action. So what does this look like for your marketing team? Let me show you. If your team needs to nurture leads, they can just ask Claude. Show me contacts who engaged with our last campaign but didn't convert. You'll notice I've added. Please showcase the information as a visual and interactive chart. It shows all contacts who engage with campaigns but haven't converted in a very clear format. You can also view engagement by Lifecycle stage and see it breakdown by type. Here's a chart providing a high level view of Opens versus Click distribution. There's also a section of contact details that provides a breakdown by contact Lifecycle stage and email Open Rate. In the left hand column, you'll see all of the key insights from your data in real time with a summary overview. All of this is delivered almost instantly, saving you hours of manual analysis. Okay then, say you have some questions about attribution. You could just ask Claude which campaigns drove the most revenue this quarter. It builds a performance analysis of the campaigns that drove revenue this quarter and presents it in a clear digestible chart showing revenue distribution by channel. Look at this high level campaign ROI insights diagram. Clear as day, this campaign details dashboard provides a snapshot of the performance of 10 different marketing campaigns. In my left column you see all the top revenue generating campaigns and key strategic insights presented in a clear and easy to understand format. This is seriously a game changer. Maybe your team wants audience insights. They could just prompt Claude to break down our contacts by industry and engagement patterns. In my left column you'll see industry breakdown and performance highlighting the top industries by engagement and delivering a concise key metrics overview the interactive dashboard features are laid out clearly, making it effortless to explore. The charts and visualizations bring the industry and engagement pattern analysis to life, making trends instantly recognizable and insights impossible to miss. Campaign managers see the real roi, not vanity metrics. True revenue attribution and marketing teams know exactly what resonates, so they create with confidence. And here's the exciting part. It works everywhere your team works. Desktop for analysis Mobile for quick checks Web for campaign planning Today, over half of our 250,000 customers use multiple AI tools to work smarter. Now they can use it with real context while keeping their data secure. And this works alongside everything else you're already using. Breeze Assistant taps into deep HubSpot context and takes action right where you are drafting emails, updating records, nudging next steps, the daily stuff that keeps you moving. The HubSpot connector plays a different role. It helps you zoom out, spot patterns, ask better questions across tools. They're designed to work together. CLAUDE gets read only access to your core CRM contacts, companies, deals, tickets and their associations. No custom objects, no unstructured data, no engagement activity outside core records. It respects every every permission you set. Marketers see only what they should Sensitive fields are off limits, and your phi and sensitive data properties stay protected. This is AI you can trust with your most important asset your customer relationships. And getting started is easier than you think. Your admin enables it. The marketing team connects. That's it. Visit the URL on the screen for the complete guide. It works with every paid HubSpot tier, runs through the Claude platform, and connects directly to HubSpot. Which brings us back to where we started. Remember that gold mine of data your team sits on? It's not buried anymore. No more switching between tools. Your AI and CRM are finally in sync. CLAUDE sees your funnel, understands your campaigns, and connects the dots you've been missing. Your team stops digging for answers and starts actioning them. That's what happens when AI actually knows your business. Want to learn how the HubSpot connector for Claude can empower your sales and service teams? Watch the videos in the description and check the other links for additional resources.