HubSpot Marketing Hub Tutorial For Beginners (2024)

If you're a marketer that's finding it difficult to reach and resonate with your audience, you're not alone. With HubSpot Marketing Hub, you can link all of your tools and experiences to really unite your teams. All on top of HubSpot's Smart CRM, which connects all of your data sources together. All of those little bridges mean deeper connections with your customers and way better Results. Gartner recognized HubSpot as a leader in B2B marketing automation platforms for the third consecutive year. Sign up for HubSpot's free CRM and get access to HubSpot's free marketing sales and services tools. HubSpot Spot is a customer platform designed to help businesses grow better. It consists of three different components that are all seamlessly connected and pretty important to understand to make sure that you're optimizing and maximizing your use of the platform. The first of those components is the Smart CRM, which really centralizes all of your customer data, powers it with AI, and then serves as the foundation for the entire platform. Built on that Smart CRM is then what you have, what we call engagement hubs, which you can think about as specialized sets of tools for your front office teams to connect with their customers across the customer journey, no matter what their exact role is. And then to support all of that is the connected ecosystem, which you can actually visualize by navigating to this storefront icon in the top right. This is going to be where you access the marketplace of over a thousand app integrations, professional services, templates and more. What that all means is that at the base of everything that we do is our customer and that lives over in this Contacts tab. So once you navigate to contacts and and then select contacts, you're really going to get the home base of all of your customers and your leads as a marketer and you can start to really manage anybody that has converted and said, you know what, your newsletter, it's fire. I want to hear from you. Yes, I've opted in, tell me more, give me that white paper, et cetera. So as a marketer, this is going to help you really understand who has opted into your marketing emails converted on your forms, how long they've been a customer for, and it's completely customizable, which means that you can filter or use this area to create views or build lists so you can start to nurture various parts of your segment. It's really essentially built to be easy to use, easy to see and easy to save, making it easy to connect with your customers. Can you tell that's my favorite work word. Easy. Additionally, I highly recommend checking out your settings, which you can access by navigating to this gear icon in the top right here. You're going to be able to customize things that are really important to your marketing assets, like your type font, your color schemes, and the brand kit, and make sure that those marketing assets continue to look sharp. But it's also going to be where you start to manage your user permissions and really understand the compliance and security settings in your portal. So it's a really good area to get to know well for businesses that are just getting started out. For today's video, we're going to focus primarily on the Attract stage, which includes most of the tools that we're going to find over here in this marketing dropdown menu. Quick disclaimer though. If you're following along and you see a feature with the up arrow such as sms, it means that they're either gated to your specific subscription or they could be potentially an add on, which is the case for the SMS tool, which we'll cover in just a bit. With so many marketing tools to choose from in HubSpot, it can be difficult to know where to start. So let's start with the most controversial one and the one that's listed first. Ads. Traditionally, marketers have struggled to capture people's attention with ads because they're interruptive. They're not the content that your audience is truly interested in. But times are changing and there's a better way to connect with your target audience without out being disruptive. By crafting ads that align seamlessly with the user experience, you can deliver your message in a way that feels more natural and way less intrusive. These ads blend harmoniously with the content, ensuring a higher engagement and a better return on investment. So how does it work in HubSpot? I'm so glad you asked to get started with the HubSpot ads tool. Start by navigating to the Marketing dropdown menu and then selecting Ads. This will redirect you directly into your ad stool, but if you haven't connected an ad account to HubSpot yet, it's going to take you you into a connection flow like this one. So we'll start by clicking Connect Accounts and then in this case we're going to select to create and connect a Google Ads account. But just know that if you're connecting a Facebook or LinkedIn ads account, the setup flow is the exact same. The reason that I bring up Google Ads, though, is because I have a secret. Google and HubSpot have teamed up and when you create a new Google account using the Create Ad Account option here, you actually get a full $500 credit applied automatically to your new Google Ad account. This is going to be really game changing if you're just getting started in that channel and you want to make sure that your advertising budget is going that extra mile in today's competitive landscape. At the same time as you're vetting. If this is a channel that your audience is really engaging with you in to get started, click Create Ad Account and this is going to redirect you into Google. You're going to enter your contact information, your credit card information, and then it's going to redirect you back to HubSpot. And then the steps are going to be exact same as we'll cover in this video. I already have a Google Ad account though, so I'm going to start by clicking Connect Accounts and then Google Ads. This is going to take us to an authentication screen where we're going to select the email address that's associated with our Google Ad account and then it's going to take you into a permissions screen where essentially you're allowing the creation of Google Ads to happen in HubSpot, as well as reporting and tracking on any of the Google Ads that you're creating outside of HubSpot. Once you've read these terms and conditions, just click Allow. And this is going to take you into HubSpot. Now, any of the ads accounts that are associated with the email that you authenticated with will be shown here. Just select the checkbox next to the Google Ads accounts that you do want to connect to HubSpot and you'll see that auto tracking is automatically enabled. Highly recommend that you keep this setting on because this is going to be the setting that allows you to keep track of the ads that your contacts are clicking and engaging with. So just make sure that this is on if that aligns with your nurturing strategies. Once you're done making your selection, click Connect and then this will allow us to proceed in the setup flow. So in the bottom right, we'll click Next and this will take us to the installation of the Pixel screen here. If you have multiple Google Pixels, you'll see a selection of options. You'll just want to make sure that you're selecting the Google Pixel that is aligned with the Google Ads accounts that you want connected to HubSpot for tracking purposes. Once you're done making your selection, click Next. And this is Going to take us to the ROI screen. Now this is going to be a really important screen because it helps HubSpot determine how your ROI is ultimately calculated. So on the left hand side we see the option to use the revenue directly from your deal record. So that amount value that your sales team is tracking, that's going to be pulled in through the associated contact directly to your ad stool. So you can get a sense of how these contacts that are engaging with your ads are directly turning into closed 1 revenue for your business. If your sales team doesn't work in HubSpot, no big deal, you can click this, estimate revenue and use approximations to get that calculation into your reporting. It ultimately depends on how your sales team and your business process works in HubSpot and outside of HubSpot. Once you're done making your selection, click go to Ads Dashboards. So a successful redirect means a successful connection. And we can actually already see here that some of our existing campaigns and their data are being pulled into HubSpot, which is great. But how do we really make sure that our ad strategy is really brought to Life in our HubSpot ads account? Well, it all starts with this create button at the top, right? So we can start automatically creating ad campaigns for our Google Ads or if We've connected our LinkedIn or Facebook ads. But I do want to direct your attention to this audience option because one of the biggest benefits of connecting your ads accounts to HubSpot is leveraging your CRM data for nurturing. So, so here you can create website visitor audiences to really start to re engage the people that are landing successfully on your website or even contactless audiences, which can help you nurture specific segments of your contact database with specific offers or messaging tone ads, et cetera. It allows you to get a more specifically nurturing strategy in place with your ads. This is particularly important because while people think about ads as awareness campaigns, they can be really effective in the consideration or decision stages of the buyer's channel journey as well. So definitely important to consider as you're thinking about your advertising strategy holistically. Additional settings that I think are really important here are the Analyze tab. Of course the Manage tab is going to give you that overview, but the Analyze tab is going to keep you data driven. So here you're going to see key metrics like impressions like engagement rate, like cost per contact or cost per click. And these are going to be really important because like all inbound marketing, you want to make sure that your advertising strategy remains data driven. So, so you can really lean into what's working, but also optimize what's not. So if you notice that certain ad campaigns aren't getting you the expected results, you can start to optimize and figure out why that might be. Is it the targeting? Is it the copywriting? What is it about those ads that aren't really resonating with your audiences? So let's say that our ads campaigns just generated a bunch of new contacts. Now we're ready to nurture with our emails. Hey, it's still one of the best ways to have one on one interactions with your contacts, so look sharp and mind your emojis. So how do you use the HubSpot email tool to really create those engaging pieces of content that delight your audience? Start by navigating to the Marketing dropdown menu and then selecting Email. This is going to redirect you directly into your email tool. Now, like most Marketing Hub features, the Marketing email tool in HubSpot is broken into a series of tabs. The first one is Manage, which you can think about as your organizational overview in terms of what's happening internally on this channel. So what is currently being drafted and worked on by your team, what's currently scheduled to go out to your various audience segments, and then what's ultimately already been sent in terms of campaign or promotional efforts to your audiences that you can now start to analyze so you can learn what to improve for the next send. Then you have the Analyze tab. Now the Analyze tab is interesting because when it comes to evaluating your email marketing as a channel, this is going to be the best overview possible with really powerful out of the box reporting. So through the lens of email recipient engagement and deliverability metrics, you can start to get a sense of how well this channel is really driving momentum when you think about lead nurturing, lead acquisition and conversion metrics and how that's contributing to the overall strategy and the overall marketing success you're seeing on your team. Now you can always go on to create new dashboards that show you custom splices of data, but when it comes to just getting a sense of overall how well a channel is performing, I cannot recommend these Analyze tabs enough because they're really going to be strong insights that are given to you right out of the box. In addition to the Analyze tab, we have the Health tab. Now the Health tab is interesting because it shows you from an optimization standpoint where you may need to be leaning into to ensure that you're hitting your contacts inbox every single time. What's interesting here is you can set benchmarks against HubSpot data or even industry benchmarks to see where you could be optimizing for so you can improve your health and your score over time. Now, back on the Manage tab, maybe we see that it's time to build a new email. How do you actually do that in HubSpot? To do so, navigate to the Create email button all the way to the right. And then if you have business units enabled on your HubSpot account, just make sure that you're associating this email with the correct business unit. And then we see the three types of emails that are available to us. In HubSpot. You have regular, which I like to think about as those single send emails that are just associated with a campaign. Then you have your automated emails. Now these are the emails that you're going to be really leveraging when it comes to your workflows and any nurturing campaigns you're building. If you have professional or enterprise, these are also going to be the automated emails that you're using in the automation tabs on tools like forms to really just give a quick follow up to a signup form, for example, and helping to nurture in a one time way your new contacts to your database. Then you have your blog emails. Now blog emails are essentially an offshoot of automated emails, but essentially they're going to be sent to your blog subscribers anytime that you have a new blog post that's published. So they're really just going to be associated with your blogs in that case, but they're going to send anytime that you publish new content. Now, for the sake of this example, we're actually going to look at regular email. And once you select the type of email that you want to send, you'll be redirected to this template page. On the custom area you'll see any of the templates you've downloaded from the Template Marketplace. You'll also see anything that's been designed custom for you if you have potentially a designer that's created custom assets for your marketing team. And then you have this drag and drop option. Now this is my favorite option because your girl is not good at HTML or css. And drag and drop templates are going to be the most surefire way to make sure that you can, without much coding expertise, really create highly interactive formatted emails that are going to render correctly without having to worry about padding or specific coding instructions. So it's going to give you the most flexibility as a marketer to create the emails that you want to Look a certain way without having to mess with the coding or the templated code that comes with each of your custom templates. So let's click on one to just explore it a little more. So once we click on the template, we're redirected into the editor and this is where some of the magic starts to happen. So in a drag and drop template, we can take any of the content options or content formats we see on the left hand side and essentially drag and drop them to reformat our email to have and contain in its layout those new elements to again, completely redesign our email to fit our exact content needs or without any coding necessary. What's really interesting is this is actually where you start to see some of the AI features start to really play out in your email. So for example, we just dragged an image over into our email template in our preview on the right hand side, if we click Generate, it's going to actually give you the email generation tool. So say we are a plant subscription service and we want to, I don't know, have a really fun plant picture show up in our email on the left hand side. And then we would choose an AI style that we can use to really set the tone with our specific image. And then click Generate and maybe we like this top one on the left hand side seems fine. Clicking Insert will bring it into our template and voila, we have our custom abstract potted plant. In addition to this option, you can actually highlight any of the text that you enter here and use AI the content assistant features to essentially rewrite, expand, shorten, or even change the tone. So maybe we have some templated introduction that we just want to make a little bit more heartfelt. Clicking our AI assistant, we can actually just have it quickly rewritten and inserted into our email so that we're not spending so much time worrying about if this tone hits right. We've just got custom text already to use in addition to using some of the AI features to create those really fun and potentially heartfelt messages. We highly recommend that you think deeply about how you could be using your CRM data here to do a lot of the heavy lifting for you. So for example, in our email template here, maybe we see this option, it says dear friend, but we know that we're storing most of our first names on our contact records and we want to make it just a little bit more personal by adding in the name. What we can do is click Personalize to bring that data in so that where every time that a contact is receiving this information and we know the first name they're seeing their first name generate in their email rather than just friend. Now, once we're done creating our finally drafted email, we can actually navigate to our Settings tab. Now our Settings tab is going to also be where a lot of the behind the scenes goodness happens because it's going to be where we set the sender that this email is coming from. Our subject line. Again, you can use personalization tokens here. So if you wanted to say the first name to get people's attention, you could use any of that contact information. The only thing to consider here is you want to personalize without being creepy. So just finding that balance is key. But say we want to do hey first name. Potentially even add an emoji that feels tropical. So after adding your subject line, you can also start to think about how you're updating any preview text or setting the correct subscription type to make sure that this is only aligning with people that have subscribed to certain email messages. And again, just customizing some of those additional things like which campaign this email will be associated with. Moving on to the Send or Schedule tab. This is going to be where you set the recipients that this email goes to and doesn't go to. So this is going to be a dropdown menu that allows you to select the exact lists that should be receiving this email. So in this case, we've got a really big list that has a lot of leads. This is also going to be where you start to think deeply about who you shouldn't be sending this email for. You know, different segments of your audience are going to be better aligned with certain promotional efforts or content offerings than others. So here you can get really critical about which contacts actually shouldn't be receiving this because it doesn't necessarily necessarily align with their jobs to be done or their Persona. So you can think about who doesn't get this email at the same time as you're thinking about who is going to benefit most from this email in this area. You'll also see the option to schedule for later. Now, this is going to be particularly important if you don't want to send out your email immediately. So maybe you have a campaign that's launching on a specific day and you want to make sure that this email goes out on that day. You can designate the exact day or time that you want this to go out. And then here you can make sure that if you're sending this across multiple zone time zones that it's hitting your contacts inbox in their time zone at this specific time. So that can be a great way to optimize if you may be worried about sending out emails that might be outside of working hours or may not be taking into account certain time zones. Great way to optimize automatically there. Finally, you have this Automation tab. Now this Automation tab is a little bit more simple than the total automation that you would expect in your workflows tool. Here you're really just trying to do simple actions as a response to how someone may be engaging in your email. So for example, say someone clicks a specific link in our email, we may want to add them to a specific list as a hyper engaged contact. Maybe, for example, we have an additional email that could really resonate with people that are excited and are clicking links in this particular email. There's a couple of actions that are worth exploring here. Most of them have to do with re engagement and nurturing based on how people are responding to this exact email. So don't let this Automation tab go to waste because it can do really strong actions to make sure that you are nurturing and continuing to engage with the people that are taking certain actions on this particular email. Once you're done setting up your automation, click Review and Schedule. Now this is going to just give you that overview of what's happening in your email. Again, we're going to see things like the options that we've set in our Settings tab as well as our recipients tab, and maybe a second some potential areas of optimization when it comes to how we're naming our list. But once you're done really reviewing what's happening here, you can go ahead and schedule or even just preview how this is going to render across certain devices or clients just to again make sure that it's going to get received in a way that you would expect and there's no last minute surprises. Not all people want to be contacted in the same way. Thankfully, HubSpot offers different options to stay in touch with your leads and customers, which brings us to sms. Unlike other forms of marketing, SMS is instant and direct. This accessibility makes texting an ideal way to reach your customers because it doesn't require that they're in a specific location or even have access to the Internet. Most people actually keep their mobile devices on them at all times. Totally guilty. Thankfully, HubSpot is here to help. HubSpot has streamlined registering and getting a business number approved by mobile carriers. This means that once approved, you can craft and send SMS campaigns from HubSpot directly to users who have opted in keyword opted in to receive this type of communication for you. So, as mentioned, the SMS tool comes with a bit of a prerequisite checklist that you want to make sure that you've completed before diving in and creating using the tool. So the first is that you need to make sure that you have the add on enabled in your HubSpot account. Then from there you need to make sure that you've registered your business to have a phone number with the mobile carriers. This is actually a process that you can do in HubSpot and we've tried to make it as streamlined as possible. But you definitely need a phone number to send SMS messages from. So definitely requisite number two and then number three is that you actually have to start obtaining the explicit consent of your audience members that you plan to send these messages to. It's actually illegal in most countries to directly message someone's personal number from your business if they haven't explicitly given you permission to do so. So you want to make sure that you're setting yourself up for success, whether that's on your website, in your social campaigns, email campaigns, or even in store to get people excited and signing up to communicate with you in this channel. But once you have all three of those steps in place, you can start creating and crafting these messages in HubSpot. To do so in your HubSpot account, navigate to your marketing dropdown menu and then select sms. This will take you into your SMS tool. Now the layout of this tool is going to feel very familiar. On the left hand side you have the Manage tab and this is going to show you the drafts, anything that you have scheduled and the messages that you've already sent. You also have an archived area if you need to make sure that you're not deleting past drafts, but you want to make sure that they're kind of clean and out of the way. You also have this analyze area which is going to give you that high level overview of what's working and what's not, the overall performance of this as a channel and how people are reacting. So it's a great way to, especially on a quarterly basis, sort of review how well this is working for your different audience segments and what may not be resonating as much as you think about your various campaigns means before diving into the tool. I also recommend checking out this Compare messages area, especially after you've started to experiment with different messaging strategies or different tones, working with different audience segments to see how they react to this channel. Because you can use this area to Compare up to 10 different SMS messages against each other. So rather than a B testing, you can almost think about this as like multivariant testing because you're able to see a preview of of each of your messages as well as a breakdown of how they performed against each other to start to get a sense of like what's really working and why that might be versus what's not really resonating with your audience. But let's say we're rearing to go. We want to create that new campaign, that new message to do so in the top right click Create Message. Then we're gonna start with our internal name. This is going to just tell our teams what the specific message was. So maybe we're excited and we're creating something for our spring campaign. We could name it something that regardless of the exact name you choo, try to keep it consistent. So it's really obvious for any of your teammates coming into this tool what they're looking at when they see specific names. Once you've done creating an internal SMS name down here, click Create Message. And this is going to take you into the editor should feel pretty familiar, especially if you've reviewed the email tool. There's a couple of differences here that are worth calling out though. Unlike email, you actually need to be even more succinct when it comes to your SMS messages. So it's a best practice to keep it under 300 characters. Now the reason that is is SMS messages actually have a character limit. So once you start going over the limit, it starts sending your message as multiple messages, which just decreases the engagement in your messages over time. So here you want to be super succinct, super punchy with your copy. And once you're feeling really good with the copy and the preview and how everything's looking, you can then navigate to the Settings tab. And this is going to make sure that all of your defaults are feeling correct. So your internal name's correct, the default language is correct. And then if you're associating this with a larger promotional efforts in one of your campaigns, you can actually associate this SMS message with that using the campaign dropdown. Then using the sending tab, we can get into some of the good stuff. So here you can definitely schedule this for later. That's a really popular option, especially if it's associated with the campaign. But you can choose to send out your SMS immediately if you know that this is a promotion that has to go out as quickly as possible. Maybe it's a time sensitive campaign that you're reacting to. If you are scheduling for later. It's kind of a best practice to think about this in terms of, yes, your recipient's time zones, but also the Persona. So whether you're B2B or B2C, you may want to consider starting on weekdays between working hours to get a sense of how your Personas are reacting to this kind of outreach and messaging. That said, your business is unique, your product is unique, and your Personas are unique. So you can definitely consider experimenting on time and when you're sending it on specific days to find out what resonates best for your audience. Now, speaking of recipients, that brings us to the recipients area. And the send to dropdown is going to let you select a list of the folks that you want to send this specific SMS to. Now, you also have this option of the don't send to list area. Now, this is going to be particularly important if you have various segments that you're nurturing with slightly different content or promotional offers, because it's essentially going to explicitly make sure that they do not receive this specific campaign. Again, as you have certain audiences that you're nurturing using different campaigns, this becomes more and more important. Now, we need to make sure that this message renders the way that we're expecting to. So another great practice to consider is the Send test message area. This allows you to send this text message to your team or even to yourself, just to make sure that everything, whether that's your words or your emojis or whatever you're sending to your audiences, is actually rendering as expected. Like email, it's just a best practice to make sure everything's firing as expected before you send it to your entire audience. Now, once everything is looking good and feeling good, you can then go to this review and schedule area if you have this message designated to be sent. Now, this is going to allow you to immediately send this message to your audiences. Or in the case of this message, it's going to allow us to schedule it for later by clicking Schedule Message Now. Throughout this tutorial, you may have seen this little widget and thought, jory, what is this and why is it about to save my life. This is for my professional and enterprise users. And Peanut butter Meat jelly. This is a shortcut to the HubSpot collaboration tools. And when I tell you this is going to make you more efficient, I mean it. So HubSpot's collaboration tools facilitate efficient teamwork, allowing teams to more easily communicate, coordinate tasks, and collaborate in real time. This is because you can create comments and comment mention people on the fly and even assign tasks to make sure that your team knows what they need to be doing, what they need to be reviewing, and how they can help make sure that your promotion goes out on time. So by streamlining processes and promoting this seamless collaboration, these tools are really designed to help teams effectively work together to achieve better results. You even have access to a quick marketing calendar so everyone stays on the same page, all without interrupting your day to day workflow. That's working smarter, not harder. SMS may be that new kid on the block, but in today's digital age, a business without social media is like a car without wheels. It may look good, but it's going nowhere. And besides, we're not normal marketers, we're cool marketers. And cool marketers reach their audiences on platforms like LinkedIn and Instagram. This is why HubSpot has spent a ton of time recently investing in our social tool. Our goal is to make the experience of publishing a social post more enjoyable, more streamlined and more visible. So to get started you actually need to connect your social accounts to HubSpot. To do so, in the top right we're going to click this gear icon which will take you into your account settings. Then on the left hand side we're going to scroll down to the tools area, locate the marketing drop down menu and then click Social. This will take you into your social settings. Now on this account we see that there is a Facebook and Twitter account already connected. If you were just getting started or needed to connect another account, you'd navigate to the Connect Accounts button and then select the course corresponding network that you're trying to connect with HubSpot. From. Here, once you click one of these buttons, it's going to ask for your login credentials so that you can authenticate and allow HubSpot to post on your behalf. And then the connection is so instant that you can immediately start posting. So to create a post and start using the social tool, first navigate to the marketing dropdown menu and then select Social. This will bring us into the social tool. Now here we see that it has a very similar layout to the rest of the marketing hub features. So we have our Manage tab which is going to allow us to see what currently is being drafted and maybe worked on by our team. Any posts that were unsuccessful, which means that they encountered a sync error or you may need to re authenticate and re log into that network using your credentials, anything that's currently scheduled to go out and anything that's been successfully published to your various social channels. What's interesting here is you also have this ability to visualize when different posts are going out to make sure that you're hitting your posting schedule, you're not over posting or under posting on any particular channel, and that anything really aligns with any launches that you have coming up. Then you have this Monitor tab which can be really helpful to see who's at mentioning you across the various networks. So you can currently do that on Instagram, Twitter and Facebook. And this could be really interesting if you're trying to drive one to one engagement with certain followers or really just have those moments of delight where you're having those one to one engagements and really having fun interaction across your community. Then you have this Analyze tab. Now this Analyze tab is going to be your be all end all when it comes to social reporting because it's going to give you access and insight into key metrics such as interactions, clicks, shares. Really those key metrics that are going to help you evaluate your social post and what's really resonating across the different networks works. It's also going to give you that high level overview of how well your social strategy is helping you drive marketing performance and hit those marketing goals. So it's a great way to get a sense of a lot of various insights about your social network and what is working and what is not with your social strategy. But say we just want to create a social post. To do so, navigate to the Create Social Post button in the top right. This is going to take us directly into our social posts editor. Now this editor is really interesting because it allows you to crop post to various networks very quickly which can save you so much time if you're working on a single consolidated campaign. Now at the top you're going to select the networks you want to post to and then in this draft area you can start to create your engaging copy and add your media in and then see how that iterates across your various networks. This can be really helpful because it will show you how a single draft can be adapted to the various networks and the various jobs to be done that those networks are doing for their audience. So we all know that different audiences is go to different networks to see different types of content. So you can take a single post and really start to massage it to fit the needs of your individual audiences across the different networks. Another great thing about this editor is it also comes with that AI assistant. So say you're looking at this, it's the end of the day and you just need to get a social post out and your creative juices are just gone. Well, AI Assistant can help you start to craft really fun copy and really quickly. So say, for example, we work for a popcorn company and we're just trying to get a post out about National Popcorn Day. We just enter in our prompt and then click Generate and AI Assistant is going to give us some fun copy that if we don't want to use one to one is totally fine. But it at least gives us a foundation where we could start, especially if we're feeling blank and we we don't have any of that creativity with us right now. Now, what you'll see here is how this starts to correspond with the various character limits. So it seems like we're totally fine when it comes to posting this to Facebook or if we wanted to adapt that to an Instagram channel. But we may need to do some work if we're going to post this directly to Twitter. So it's going to give us how much we're actually over our character limit. So we can start to delete and make sure that we're able to post this in a single kind of consolidated way, in a way that aligns across our different channels while also being successful and not going over any of our limits. So making small adjustments, we're able to turn anything on Facebook into something that could be adapted to Twitter, so it could be posted successfully. It's also interesting because you can add any additional images. We all know that social is a very visual marketing channel, and that goes for most of the social channels in general. So we can add images, we can add videos if we have short fun videos that we want to add just to make our content stand out a little bit more on the various timelines. Similar to the email tool, we also have the option to publish now or schedule for later, which can be really helpful if you're juggling a lot of things and you just want to get some of your assets completely done and ready to go. You can set specific dates and specific times, and even adapt some of your defaults to publish on specific minutes, so it looks like you did publish those posts live. Get a little bit more human with your social touch. Additionally, you can associate any of your social posts directly with a campaign, which is going to be really important from a reporting standpoint later on if you have assets that are supporting a single promotional push. Once we're feeling good about how our creative looks on both Facebook or Twitter, we can go to our Review tab. Now, the Review tab is going to help you understand what is in each of your posts when it's scheduled to go out and the campaign that it's associated with. You can also choose this preview option to see how it would natively look on the platform that you're posting to. So that could be again a great way to just make sure that everything is rendering as expected. Then when you're done reviewing each of your posts, you can go up and either post now if that's your scheduling option, or just click Schedule and it will tell you when each of those posts is set to go out. See? Easy peasy. All from one single tool. So that was like a whole bunch of tools, but they're all available to you at HubSpot's Marketing Hub and it's so easy to just get started. Just head to HubSpot.com to sign up for your free account or click the link in the description below. And to see more videos like this one, be sure to hit that subscribe button. I'm Jori from HubSpot and thanks for watching.