A HubSpot marketer shows how to get your brand cited by AI assistants like ChatGPT. An HR-tech company was appearing in only 15% of AI answers versus competitors at 60-70%. Using HubSpot's AEO tool to find which sources AI trusts, then Breez Assistant to create targeted content, they boosted visibility to 45% and started getting discovery calls from prospects who found them on ChatGPT.
What if you could see exactly where your brand shows up when buyers ask AI for recommendations and then fix what's holding you back? Buyers start their research by asking ChatGPT or Gemini for help. If your brand doesn't appear in those answers, you're invisible before the conversation even starts. Let's say you're a marketer at an HR tech company selling employee onboarding software and you want to check your visibility. Turns out, when buyers ask, "What's the best onboarding software?" You're showing up in only 15% of AI responses and your competitors, they're hitting maybe 60, 70%. HubSpot's AEO tool breaks down why. It shows you the sources answer engines trust: industry publications, review sites, Reddit discussions. Today, you're not mentioned in these sources. So now you actually know what needs to change and you can build a campaign with loop marketing. Breez Assistant uses your context to map out your ideal customer profile, walks you through your brand positioning, then suggests a content strategy focused on your biggest gaps. Breeze Assistant writes content that answers the questions buyers are asking. It creates case studies that answer engines will cite. It publishes thought leadership in the sources AI is already using. Then you track it. Your visibility in AEO starts climbing. 20%. 35%. 45%. A few months in, your sales team mentions something exciting. Discovery calls are opening with, "We found you on ChatGPT." You went from missing to mentioned in the places buyers are actually researching. Use HubSpot's AIO tool to see what's working and what to improve. Create content with Breez Assistant to fill the gaps. Then keep refining with Loop Marketing.
