Salesforce Identity for Customers is a product feature demo (YouTube video) that shows how a single customer identity lets businesses engage customers across websites and mobile apps. The feature promises personalized experiences, simplified user management (registration workflows, social sign-on, profile/preferences), integrated analytics (complete view of user interactions), and business benefits such as higher conversion rates, reduced service calls, and faster sales/service.
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Salesforce Identity for Customers lets you engage customers across every channel from websites to mobile apps with a single identity, eliminating the need for multiple usernames and passwords. Now customers can have a personalized experience, access to tailored content or offers, and a better way to manage their user profiles and communication preferences. You can quickly monitor your users activity, take advantage of simple point and click tools to customize your brand, manage users, create registration workflows easily, add a new sign on provider and automatically connect your sales and service apps. With easy registration you can turn new community users into leads. Self service portals, reduce service calls and facilitate customer collaboration so you can sell and service faster than ever before. Social sign on reduces sign up friction and increases conversion rates, giving marketing teams access to a larger and richer customer profile. Now you have a complete view of each user interaction across your entire business. Transform how your business engages users with Identity for Customers from Salesforce.
