In football terms: Agentforce is the off-the-pitch tactician.

In this demo, Salesforce solution engineer Rachel introduces Agentforce, Salesforce's agentic AI, to a small audience. She explains that Agentforce ingests structured, semi‑structured, and unstructured data, vectorizes and chunks it, and stores it in a vector database. Using a football‑match‑day analogy, Rachel shows how the AI can answer fan questions—such as the bag policy—allowing human staff to focus on higher‑level tasks, just like first‑team staff handle kit and nutrition while coaches handle strategy. She also demonstrates how unified marketing and sales data enable personalized recommendations, like suggesting the perfect kit size to a fan browsing the website or email. The conversation ends with the participants expressing enthusiasm and a prompt to actually build such an agent for Tottenham Hotspur.










