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Introducing HubSpot's First-Ever State of Ecosystems Report

10 Jun 2026 · 1 min

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1:01

In this introductory video, HubSpot’s Global Vice President of Partner Ecosystem, Angie O'Dowd, presents the company’s inaugural State of Ecosystems report. She highlights the report’s focus on the convergence of the right platform, timing, and market, backed by IDC research that identifies the biggest growth opportunities for HubSpot partners. The video showcases the Agenta customer platform as a strategic fit for the current AI-driven market, and features global partner perspectives—including brands like Zoom, technical partners such as Aptitude8, and the 2025 Global Partner of the Year, Soloi—explaining why they joined HubSpot’s ecosystem. The narrative emphasizes that success will come from tangible work that delivers value to customers rather than speculation, and invites viewers to review the report, share feedback, and join the growing HubSpot partner community.

Chapters

I'm Angie O'Dowd, Global Vice President of HubSpot's Partner Ecosystem, and this is HubSpot's first ever State of Ecosystems report. In it, you'll hear from Zach Kass on why ecosystems are so critical in the AI turn and what makes HubSpot stand out.
The data points to a very rare convergence: the right platform, the right moment, and the right market.
You'll find IDC-backed data on where the biggest opportunities are for HubSpot's partners. HubSpot's Agenta customer platform matches the opportunity of this moment. You'll also get a glimpse into something that's even more important than the numbers. Global perspectives from HubSpot's partners on why they chose our ecosystem. You'll hear from global brands like Zoom.
This isn't just about today's integrations. It's about enabling the next generation of connected work experiences.
Highly technical partners like Aptitude8. We were incredibly driven by the impact we were certain HubSpot would have on businesses. And our 2025 Global Partner of the Year, Soloi.
Customers need partners with the scale, quality, and confidence to support them over the long term.
And so many others. This moment won't be won through predictions and speculation. It'll be defined by the real work that it takes to drive value for customers and grow our ecosystem. That's what this report is all about. So take a look, let us know what you think, and join us as we help millions of customers grow better.