A brief YouTube excerpt (Dec 12, 2022) advising businesses to prioritize innovation and consumer needs rather than following technology trends, and to build trust in new technologies by testing them and demonstrating results. The clip ends with a call-to-action to view longer interviews on the Salesforce 'Success Today' series.
First, double down on innovation. It's times like now where consumers want new experiences. Second, don't look at technology trends to determine where to go next. Instead, focus on consumer needs and build from there. Finally, how do you make the case to invest in a new technology when budgets are really tight? Well, test it out and show people how it works. Then trust will continue to grow. Eager to learn more? Check out Success Today on Salesforce plus and watch full length interviews with some of business's most influential leaders.
