Keir Bowden, CTO at Credera, explains how Salesforce's AI tools cut administrative work and let non-developers build solutions. Arjo uses AgentForce to suggest dormant accounts and draft emails automatically. The Einstein Trust layer keeps data safe while metadata-aware models understand your business.
I've always considered myself to be a developer. I've always loved writing code. I've got a number of certifications right up to certified technical architect. Trailblazer Community was really career changing. I could reach out to them and they could get those questions answered. It was very much a rising tide. Lifting all boats. My name is Keir Bowden. I'm the CTO for Salesforce at Credera. Artificial intelligence is really exciting to me. I think just because of the possibilities does feel limitless at the moment. The promise of artificial intelligence is doing more with the same number of people. It's more about making everybody better, lifting everybody up.
As the world is changing so fast, there is no such thing as standing still anymore. Companies can't afford not to innovate. You have to innovate. Cridera is a top tier Salesforce implementation partner and we know that AI is going to be crucial for everyone's day to day jobs. It's the sort of thing where if you don't start learning to incorporate it now, you could be left behind.
Arjo are a medical devices and solutions company and we've been working with Kia to explore how AI could enhance the way that Arjo interacts with our customers by bringing AI into our Salesforce environment.
Arjo had identified that their sales users work was quite admin heavy. So we were trying to figure out what can we do to remove some of that load. One of the use cases, cases we came up with to show was suggest some accounts I could re engage with. Then the user could make a request. Okay, give me some ideas to re engage with this specific account. Then you can ask AgentForce to draft me an email. So it's gone from shall I think about re engaging to Within a couple of minutes you can be sending an email to re establish that connection.
This incredible new revolutionary technology is going to save them so much time while deepening those customer relationships and trying to relieve a lot of the admin burden.
The real differentiators for artificial intelligence on the Salesforce platform is that it can understand your Salesforce data and not just the data, but the metadata behind it. I think the Einstein Trust layer is the real game changer. These are safe models that we're using and it's low code. They can configure that, they can connect it to their data and they can leverage this technology without necessarily having to become experts in the technology. Salesforce has always been really good at hiding that complexity.
The big selling factors was the fact that we would be working directly with Kia his passion, his drive, his enthusiasm for working with the Salesforce platform.
It needs to be an auto launch flow. No trigger. That's the key.
It's almost like the encyclopedia for the trailblazer community.
Are there any more questions? It's been a truism the entire time I've been involved in Salesforce is that we haven't got enough people who know this stuff. The way you get more good people is you spread knowledge around, you train people, you lift people up. Organisations aren't having to employ data scientists, machine learning specialists, AI specialists. Things are fast in Salesforce. Fits easy AI. It's about augmenting people rather than replacing them, making them more productive, making them more efficient. That's better for the industry, better for the ecosystem. It'll be better for everyone.
