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Lippert Components Moves Rapidly to Keep Up with RV Enthusiasts | Success Anywhere | Salesforce

9 May 2022 · 1 min

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Short testimonial from a Lippert Components representative explaining that consolidating all customer data into Salesforce provides a single source of truth and a 360° customer view. The speaker credits Salesforce—especially Marketing Cloud—for enabling rapid, flexible marketing (email campaigns, customer journeys) to thousands of RV dealers and e-commerce customers, which was crucial when digital demand surged during the COVID pandemic.

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Having all our customer data in one source. It's the only way to move rapidly. I basically devoted my career to a single source of truth. Salesforce is how we communicate to our thousands of RV dealers. When Covid hit the digital marketing for our E Comm solution went just through the roof. Salesforce has helped us get a 360 degree view of the customer. Having all of our customers in one place allows us to be nimble and flexible. Using Salesforce, we were able to market to all of these groups. We rely heavily on the marketing cloud for email campaigns, to our online e commerce store, to customer journeys. Just having that ability to be fast. That's really why it's super important to have this platform. We're taking care of the customer because come hell or high water, they were going to go RVing.