A short YouTube talk arguing that successful marketers must be curious and attentive to people and culture. The speaker advises marketers to be 'nosy'—listening to conversations in public and on social media—to track trends that will influence the coming months.
In order to excel as a marketer, you have to love people, you have to love culture. Say it again for the people in the back, you have to border nosiness. You know what I mean? In order to be a great marketer, because, like, look, you gotta be in the airport and ear hustle what they're talking about. You know, you have to be on social media and understand what's trending, what's the conversation, what's happening today. Right. You know, because whatever they're talking about right now will affect the next six months. And so without understanding that, without being intimately involved and curious about present world culture, what people love, you're going to miss.
