LIV Golf uses Salesforce's Agentforce to connect fans across 15-20 touchpoints, from the app to ticketing. Forty percent of their fans have never attended a live event, so the league is building digital experiences to engage a younger, tech-savvy audience year-round.
There's something very special. When you go to a live event, the first thing you recognize is this is not your father's golf event.
We take this fantastic sport of golf and innovate in it.
There's music, playing, art and culture, transforming
it into an entertainment destination.
The audience is younger and they're more tech savvy. They want more and more and more.
What we're all competing for right now is time. And the stakes have never been higher for us. Telling the story, connecting the dots and keeping them updated.
We set out to be the most fan connected sports league in the world. And that's where Salesforce comes in. We want to get more people engaged and feeling a better, authentic connection to each and every player and each team.
Any business that is not looking at becoming an agentic Enterprise to create that 365 storytelling tool is at risk.
Because that moment, like that one moment that hooks you into sports forever, it matters. Can you believe it? And so I think you push the chips in and transform your business.
We have teams and operations around the globe. Our data structure is critical for us. We have 15 to 20 different touch points from our Liv Golf app, our broadcast production, our ticketing systems. Data.360 is bringing all that together. We have such a unique opportunity to bring it to life with agent force. I don't know if it gets any better than that. It is the foundations from what we're calling Fan Caddy.
40% of our fans have never been to a golf event before. Fan caddy gives you second screen experience on course or while you're sitting at home watching some of the great golfers in the world. Gives you real time data. Feels like you're right next to that action. You're able to ask it any question, what stats a player has or what's happening on a whole, why it's so important. You can find out through fan caddy. That allows fans and AI to put together storylines equally as big and equally as incredible. That's when things get very interesting. There's almost like this anticipation over every single shot.
Over my 30 year career, I would say it's one of the top I've ever worked with.
Salesforce is helping get us closer to the fans, get them to know us and feel like they are part of this family.
