Live Demo - Unlocking the Full Power of the Bank | Salesforce

And the best way to see the power of what this ecosystem is doing with financial services cloud is you got to see it. You got to see a demo of it. And to do that, I want to invite up an original trailblazer to the stage here. Someone who spent multiple years, you know, decades in the industry. Now we're fortunate enough to have him over here driving our go to market strategy for financial services cloud. So let's invite up to Sage John Almeida, who's going to walk us through this demo. Stage is yours, John.

Thank you, Rohit. What an introduction that was. He just called me old decades in the industry. This is my eighth dream force. I came here the first six years as a customer. I worked for a large financial services company in Rhode Island. Shout out to the small state crickets. 175,000 people. I'm the only one from Rhode Island. Okay, that's. That's fine. The last two of which, I was here as a Salesforce employee. And it's quite the honor to be talking to you today from the main stage. Okay, so let's get cracking. Before we get into the demo, let me introduce you to our Personas. We have three of them. First is Matt. He's our trailblazer salesforce administrator with Cumulus Bank. We also have Rachel, a millennial, a prospective customer who's looking to consolidate some debt with a personal loan. And then lastly, we have Victor, the banker at Cumulus Bank. So let's jump into this story, which starts with Matt, the trailblazer salesforce administrator. Matt's always looking for new ways by which he can configure financial services cloud to meet the needs of the bankers so they can break down banking silos, so they can collaborate better across any line of business and by extension, better serve their customers like never before. He knows about Salesforce Trailhead, which is the fun and easy way to learn all things Salesforce from anywhere on any device. And today he's on the Bart, or as we say in New England, the Bart. And he's heading into work, and he wants to be productive. So he whips out his iPhone, he searches for a banking trail, and he comes across this one. Be the bank your customers love. This one's going to be great for him because it's going to teach him business elements. Couple that with the technology that we take him through, and he can actually make a real difference at Cumulus Bank. For his bankers, it's fun, it's easy. He rips through this in no time, and now he's pumped. He Wants to get to work and see this in action. Fast forward about an hour in time and that's exactly where we're at. We're at work now, and Matt logs into the financial services cloud and he starts dragging and dropping these referrals and referer cards, these new cards onto the homepage by clicks and not code, not one lick of code here. And he can save that. And instantly he sees the fruits of his labor. Now, this referral engine that we built for financial services cloud for retail banking is significant because we all know that the days of pumping referrals to bankers to meet some arbitrary quota and not customer needs are over. So this is going to enable his bankers to have a thumb on the pulse of the referrers and, and the referrals so that they can go after the ones that are the most tangible. So just like that, he made a difference. Now, Matt isn't the only trailblazer at Cumulus Bank. We have a whole marketing department full of them. But they struggle with customer acquisition, especially those who are anonymous to the bank and haven't yet raised their hands. That's where Salesforce data management platform comes in. Dmp. Because the days of segmenting by math, aua, AUM account balances, those days are dead. We are now segmenting by customer behavior and by customer needs. So the Rachel's of the world who are out there clicking on websites looking for personal loans, we can put them in a segment that looks just like that. But more so Rachel isn't the only one. We can have a ton of people looking to do the same thing and we can put them in groupings like this. So that way when we push the ad to her, we, we're pushing it in context and in a timely manner exactly when she needs it. Now, speaking of Rachel the customer, let's take a look at how this looks from her perspective. She's a millennial, so naturally she's walking around with her phone at all times, right? Flipping through her Facebook feed and she comes across that ad that I just mentioned. Timely. She says, this is awesome. I was looking for a personal loan anyway, so let me tap into this. She sees some T's and C's, how much, how long? But before she can proceed, we need to identify if Rachel is indeed Rachel. And this, frankly, is what makes our platform, our platform. The integrations with our great partners like the Anfidos of the world. Anfido can start to digitally identify Rachel by taking a picture of her license front and back. And we all know that millennials Love selfies, right? They have sticks for crying out loud. But this is more than that. This is liveness facial dimensions, verbalization. 4, 8, 7. You couple this with Anfeeto's OCR technology and their deep machine learning, you bounce this against their back end database and bingo, just like that, we've digitally identified Rachel. Oh, and as a bonus, we took the attributes from that onboarding and we put it in the app so she wouldn't have to rekey this information. She is blown away. She Cumulus bank is the real deal. They are legit. So now let's take a look at what this feels like from Victor's perspective. The Cumulus banker, he logs in, he starts his day and he logs in into the financial services cloud. And the first thing that pops is the opportunity that just came in from Rachel and it gives him proof because his personal data scientist Einstein is telling him why this deal is at the top of the heap. And it's actionable. He can send her an email. But you know what, he wants to give her that personal touch. So he's going to go ahead and make a phone call. Rachel can't believe it. Within minutes she got a phone call from the banker. Because nothing falls through the cracks here at Cumulus Bank. And Rachel says, you know what, I'm in the neighborhood, Victor, I'm going to come in and see you. And she does just that. So let's fast forward a couple of hours in time. And now she's sitting in front of Victor. And Victor can start to kick off that origination process because of another integration with one of our incredible partners, Encino, the great banking operating system that is Encino. You should know that encino is built 100% natively on the Salesforce platform, which is going to save Victor a ton of time. He doesn't have to swivel chair between different systems or different apps. And now it's fully integrated within financial services cloud so he can do so right from here, including automating and expediting core banking elements like underwriting, processing all the financial analysis. And we're fully integrated with third party credit agencies. So we have her FICO score instantly, her debt to income ratio. So as a banker I see this and I say this is copacetic. Let's move on to the decisioning process and this is where we can get your bank's risk policies to see if we have any exceptions. And we can take a look at this data and say, you know what, everything still looks good. We have no exceptions against our risk. Policies. Let's continue to the offers. And with Rachel sitting in front of me, I can spin that monitor around, show her all the offers and she can select the one that best suits her needs. And then the last piece of the puzzle is electronically starting the documentation process right from Encino. These documents are going to be generated for Rachel to sign on the line that is dotted. And if she wasn't sitting in front of me, that's okay. We'll send these to her electronically and she can return them to us via DocuSign. And as painless as that, we've completed the whole origination process with Encino. So let's recap what we just saw and my friend Matt Cameron back there and I just showed you. We identified a customer need without even knowing who that customer was to begin with, number one. Number two, we digitally identified that customer via the great platform that is on fido. Number three, we did a product fulfillment origination onboarding with the incredible banking operating system that is in Cino. And we did all this on one fully integrated end to end platform that is the financial services cloud. So thank you very much for your attention. I'd like to turn it back to Rohit.

Crush that demo. John, Awesome.