L'Oréal executives explain how Salesforce and Customer360 power their digital transformation, enabling personalized beauty experiences at scale. The company leveraged a century of beauty data and e-commerce growth during COVID to build AI-driven, inclusive products and services globally.
113 years
More than 35 brands
The world is changing so fast and technology is changing so fast that we have to continuously transform and adapt to the new world. The purpose of l' Oreal is to create the beauty that moves the world. Over the last 113 years, we have been going through many transformations. The one that really was a game changer for us was the digital transformation.
You know, today's world is powered by tech and data and allow us to jump into a new era of creation not solely of product, but product plus services. Allowing consumers really to have beauty experiences that they never had before.
We have been digitalizing the beauty consumer journeys for a decade now because the consumers are digitalizing.
E commerce exploded and allowed us to reach our consumers everywhere around the world. We were very early in doing it. That gave us an incredible competitive advantage.
Salesforce was the backbone of 200plus to.
See sites for us during the COVID crisis. Consumers could try our products online and then buy our products from their phone or their laptops. And we had fantastic market share gains. And that's due to great partners like.
Salesforce being powered by AI and tech capabilities. Beauty tech is allowing us to create the ultimate personalization experience for consumers.
Today, Ls is the number one beauty company in the world. We have than 35 brands. The biggest challenge is to create inclusive beauty at global scale.
We have a century long gold mine of data accumulated solely to beauty. Hair science, skin science, makeup, consumer routines. We need to make the most of this data to be around one consumer and to get the data from each and every one touch point at home, offline, online, in a seamless journey.
I mean, we are powered by Salesforce Customer360 bringing more personalization, more relevance, more satisfaction to our consumers. In an ever evolving and a complex beauty consumer journey.
Beauty tech is nothing less than shaping the future of beauty. Joining forces Salesforce and l' Oreal to create magical experiences for our consumers.
