MrBeast's production team uses Slack as their core coordination tool to execute dangerous stunts like burying the host alive or spending a week in Antarctica. The platform keeps everyone aligned in real time during high-risk shoots that define the channel's brand of pulling off the impossible.
When we buried Jimmy alive, it was six feet of dirt on top of him. Here.
At Mr. Beast, we are always trying to pull off the impossible. Spent seven days in the pyramids, we send him to Antarctica. The first video I ever did, I put him in the middle of the ocean for seven days.
Slack is the bread and butter of our company. Really lets people coordinate, get on the same page.
If you have to bury someone alive, Slack is definitely the best way to communicate.
