New Connected Shoppers Research: Welcome to the Retail Battle for Wallet Share

In the so called retail apocalypse, why are some retailers struggling while others thrive? I think it's all about delivering what shoppers actually want and that's what Salesforce surveyed 10,000 global consumers to find out and here's a quick look at the findings. First let's look at where transactions are actually happening. 86% of shoppers buy from a combination of online marketplaces direct to consumer brands and retailers and only 44% of the purchases are now made directly from brands or retailers. In a world of so many purchasing options, why do shoppers choose each? Consumers say that marketplaces like Amazon have the best prices and shipping options while retailers have better return policies and customer service. Finally, they buy from direct to consumer brands because they're high quality and unique products. It's clear that the battle for wallet share is getting even more complex. For new data from Salesforce on how to navigate it all, download our new research, the third edition of the Connected Shoppers Report.