A short trailer for 'Connections' featuring Sarah Franklin (president and CMO at Salesforce) introducing a new series where she shares her career journey and aims to connect with top marketers. The trailer highlights resilience in the face of rejection (14 job rejections) and frames a focus on modern marketing challenges — notably marketing to developers — in a changed world during the global pandemic.
I watch my mom.
Be told no all the time. So for me.
No became.
The fierce motivator. So I was like, yeah, you tell me no, and I'll show you what yes looks like. Hey, I'm Sarah Franklin, and welcome to Connections. 24 years ago, I applied to 14 companies, and they all told me the same thing. No. But I didn't give up. And today I'm the president and chief marketing officer at Salesforce. But there's a great global pandemic. The marketing world has been flipped on its head. Rule number one of marketing to developers is don't market to developers. That's why I want to go on a journey to make those connections with some of the best marketers around.
I want to bring these stories to life in a way that no tech marketer has done it before. I would love for my team to win an Oscar, because just like I.
Didn'T give up 24 years ago, I know they've got their own journeys, too. Never miss an episode by subscribing and turning on your notifications. We'll see you next time.
