A Salesforce Newsroom YouTube segment (Nov 21, 2023) highlighting how Salesforce uses trusted data and AI for holiday shopping and connected-car experiences. Key claims: Salesforce is gathering shopping preferences from 1.5 billion shoppers; AI-enabled commerce features (personalized recommendations, “complete the set”) could deliver large economic benefits (estimated >$200 billion net positive over 10 years); connected cars are expected to make up 95% of new vehicle sales by decade’s end, producing ~25 GB/hour of data that Automotive Cloud and Data Cloud can use for personalization and safety features. The piece concludes with Salesforce leaders’ predictions that AI will reshape data strategy and redefine productivity in 2024.
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Tis the season of AI. Did I say season? I meant era, Taylor Swift style. This holiday season, Salesforce is using trusted data and AI to improve how we shop, how we drive, how we sip eggnog. Probably not that last part, but who knows? Nobody puts AI in the corner in this edition of the Salesforce Newsroom's News yous Should Know. We've got the latest updates on Commerce cloud, Automotive cloud and even Salesforce business predictions for 20 to help businesses deliver better shopping experiences this holiday season, Salesforce is gathering data and insights including shopping preferences from 1.5 billion shoppers. Billion New data shows early online sales are down as buyers are holding out for discounts. One big game changer this season. You guessed it, AI.
AI is going to have a really big impact on holiday shopping. Some of our estimates have it north of $200 billion of net positive from AI functionality for over 10 years. We've pioneered some of the predictive AI technology capabilities that now power things like product recommendations on the commerce cloud sites based on your geography or your previous purchases. We also have features like complete the set when you are checking out with one specific item. Maybe there's a set of batteries or other things you need to include. You know, the recommendations that can be made automatically through the Einstein platform enable customers to get more value because they don't have to search for additional products.
By the end of this decade. Connected Cars Cars with WI Fi Built in Data Basically the future of cars for right now will make up 95% of all new vehicles sold. That's 25 gigabytes of data per hour that car companies can use to deliver better in car experiences. New automotive cloud features help automakers do just that. Use data and AI to provide hyper personalized driving experiences. From alert on potential real time safety issues to providing relevant new services.
Data Cloud and AI and Automotive Cloud what we're really doing is developing these capabilities within the Salesforce platform to really capture all of this telemetric connected car data at scale. Once we get that data within Automotive Cloud, we understand the consumer, a driver, their usage or their preferences. What do they like? What do they not like? And at scale we can combine this data to really drive the personalization of new features, new services that can be deployed to a customer.
It's Salesforce dramas time. As 2023 comes to a close, Salesforce thought leaders are weighing in on what to expect in 2024.
I think we're going to see an increased focus when it comes to AI in data strategy. We're going to require companies to pull their data strategies out, really rethink what they're prioritizing and how we ensure that we build that trust in the information that we're to run our businesses, but also to power AI. So the ability to unify information across the board and bring power to data is going to be more important than ever. We're going to see that AI actually replaces a lot of those repetitive and mundane tasks, tasks that we so long have relied on as a marker of productivity. Productivity is being redefined by new technologies like generative AI. We can really empower employees to focus their time on the most creative, the most impactful and the most meaningful work.
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