PepsiCo uses Salesforce's AgentForce to automate ordering and restocking across its brands. The company reports 25-30% efficiency gains and says salespeople now spend 40% more time actually selling instead of handling admin work.
Questions this video answers
25–30%
More than 40% of their day
Chapters
Have you noticed you hear something new at fountains today? People who think young say Pepsi please.
There has been a massive pivot within PepsiCo. We needed to take the AI vision to a very next level.
PepsiCo is really this cultural icon that weaves itself through people's lives.
Brands like Pepsi, Gatorade, Doritos. We consider the world our consumers.
But first, player advantage alone isn't enough.
Historically, the customer experience can be fragmented. To be the best in this industry, we're going to have to leverage best in class technology.
Market needs are very rapid and we couldn't respond fast enough because as a human it takes a lot longer to do that.
It's clear that we need to change with a partner that we know will deliver.
In PepsiCo, we believe in the power of agentic enterprise and that's why we partner with Salesforce. We work with Salesforce in every market in the world, across the consumer space, the customer space and the service space.
Agentix service really is the magic behind how we solve customer issues and provide customer experience.
The agent force will be able to take everything to the next level.
Imagine a world where the order is automatic. No one touches the order, which we call the perfect order.
Think about the amount of times that customers might run into and out of stock through Agent Force. We can predict you're running low on this. We can automate a text message to that customer and with a click of a button, they'll be able to place that order that they didn't even know they need.
We think of the world of agent force as a productivity play for us is a growth play. We have seen a massive efficiency where we have implemented AgentForce in the range of 25 to 30%.
Through Agentix service, we can allow that Salesperson More than 40% of their day to spend on selling. And all of those other issues can be pulled through our agents.
In reality, it amplifies the humor.
It spans the realm of possibility and allows you to do things that maybe you never thought were possible.
Becoming an agentic enterprise is really about driving transparency through the organization. Trust naturally comes with that.
Because of the tools that Salesforce provides us, we are able to deliver a better and best in class customer experience.