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PepTalkHer is a small business navigating change

22 Jul 2020 · 2 min

Watch on YouTube

1:48

Maggie Palmer, founder of Pep TalkHer, describes the organization’s mission to close the gender pay gap and its dual offering: a free app for individuals and in-house programs for Fortune 500 companies to retain and develop talent. During the COVID-19 pandemic the team launched daily live conversations with global experts (topics included negotiation in a pandemic, automating finances, and decluttering digital life); these drew rapid sign-ups (a couple hundred in 24 hours, a couple thousand in a week) and over 50,000 engagements to date. Palmer stresses that relationships are core to Pep TalkHer’s identity and growth, and highlights the importance of systems like Salesforce to manage those relationships going forward.

Questions this video answers

Maggie Palmer.

July 22, 2020.

A couple hundred people (within 24 hours).

A couple thousand people (within a week).

More than 50,000 people.

Chapters

So my name is Maggie Palmer, and I'm the founder of Pep Talkher. We're on a mission to close the gender pay gap. So we have a free app that you can download, and we also work in House with Fortune 500 companies to help them to retain and develop their top talent. When this all happened, you know, my team and I, we had a brainstorm, and for us, what was really important was to remain of service to our community. And we were just really interested in thinking about how could we give back. We didn't want to be, you know, complaining. We didn't want to be contributing to the negative energy. There was too much negativity already. So we wanted to try and provide a ray of hope and something positive. And so what we decided to do was to run daily live conversations with really interesting experts from all around the world. So we've spoken to people about how to negotiate in the times of a pandemic. We've spoken to people about, you know, how to automate your finances, how to declutter your digital life. Within 24 hours, we had a couple hundred people sign up. Within a week, we had a couple of thousand people sign up. And I think today, you know, more than 50,000 people have engaged with our videos and our live conversations. So, unfortunately, I don't have a crystal ball, so I'm not quite sure exactly what the future will look like. But one thing I do know is that relationships will continue to be absolutely crucial to our business. It's just core to who we are at Pep Talker, and it's really been the one thing that has, you know, helped us grow exponentially over the past few years. And for us, having systems like Salesforce to help us manage those relationships has just been so, so important to our success. And I have no doubt that that will continue to be crucial to our business going into the future as well.