A short YouTube video (created and uploaded by Automation App) that defines "Predictive AI" and explains how it uses past data to forecast future outcomes to improve customer experience. Examples given include recommending products based on purchase history and optimizing email send times so teams can be more efficient and focus on other tasks.
You've probably heard the term generative AI thrown around a lot lately, but let's throw it back to one of the original artificial intelligences to go Predictive AI Predictive AI identifies patterns based on past events to predict future outcomes. Picture yourself at work. If someone could help you forecast things like what products should be recommended to a customer based on their previous purchases, or the best time of day to send an email based on the performance of previous ones, you could be more efficient and focus on other tasks that also matter. Simply put, predictive AI uses your existing data to provide suggestions, insights, and intelligent predictions that can help improve your customer experience.
