Short interview-style video where Rossignol executives describe the brand’s emotional connection to mountain sports and the need to engage customers year-round as seasons shorten. They explain how their long-standing partnership with Salesforce (including Customer360 and AI) lets them collect and analyze data across touchpoints to personalize interactions and recommend the right products, creating a continuous customer experience.
Chapters
What I love the most about the mountains is the energy that I get every time I go up. You get a feeling of excitement, of discovery. Every step you take opens up a new horizon, and I think that is beautiful.
We are very clear on our greater purpose and our values.
We want to inspire people to spend more time in the mountains.
We want to carve movements of sustainability and human potential.
There's always a very strong emotional connection with our brand. Nostalgia, anticipation, excitement.
But if you want to create and foster loyalty with our consumer, we need to personalize every interaction. Salesforce is a very precious power to make that happen.
This is a unique turning point for Rossignol. The seasons are getting shorter and it's going to become more challenging.
We are at the crossroads. We are progressing to a new phase where we need to deploy the full emotional connection with our consumers across four seasons.
This brand is really the oldest, most recognized ski brand in the world.
Eurocinia represents the beating heart of the mountain.
We make skis for beginners. We are making skis for the highest level athletes. When you have such a wide range, it is a curse and a blessing. How do we reach our consumer with the product that they actually need? In that moment, Customer360 is really about understanding the desires and needs of our audiences and how Bastinol can deliver a better experience.
When that is clear, we express ourselves with more authenticity. And through authenticity, we create an inspiration.
The world is changing fast, and now.
We have almost an infinite amount of data coming from all the touch points. Salesforce help us collect those data, analyze them, create efficiency, create personalization.
And now with AI, with Salesforce, we are able to really engage with our consumers seamlessly across seasons. We can frame it, we can give it guidance. They're going to get proposed the right product that inspires our CRM. Our data together with AI is going to create a circle, a virtual circle that is going to elevate the consumer experience.
The partnership with Salesforce started 12 years ago, and now we have an exciting new chapter.
This is going to be a new era for skiers and snowboarders and bikers around the world.
I believe that we can be agile, facing new challenges. Salesforce will help us to adapt and strive in an ever evolving world.
