Nick from HubSpot Academy demonstrates two HubSpot AI tools for sales prospecting: Chatspot (a chat-based AI companion to HubSpot CRM) and Content Assistant (an AI-powered email generator for Gmail and Outlook). He shows Chatspot templates and prompts—notably Company Insights → Competitors (finds similar companies), News (fetches recent news, videos, blogs, PR), and Technology used (lists a prospect's tech stack)—and explains how that intel can inform personalized outreach. He then introduces Content Assistant: install the HubSpot Sales Chrome extension and the Hunter HubSpot mobile app for iOS, open Gmail, click "Write an email for me," provide a few prospect details, and receive a tailored cold outreach or follow-up email within seconds. The video emphasizes saving time, improving personalization, and accelerating pipeline growth.
Questions this video answers
Gmail and Outlook.
HubSpot Sales Chrome extension.
Hunter HubSpot mobile app for iOS.
Chapters
Hey sales reps, It's Nick from HubSpot Academy. Are you ready to make your prospecting game stronger? Well, I'm here to share the brand new HubSpot AI tools that can help, starting with Chatspot Chatspot is a chat based AI powered companion to your HubSpot CRM. To access this tool, navigate to Chatspot AI and log into your account. On the homepage you'll find a short list of chat prompts to help you get started. For more prompts, open templates at the top of the page. On the left are groupings of prompts, for example, under Company Insights Competitors, you can check against competitors by entering the company name in the prompt and in just seconds be provided with a list of companies similar to the one you're prospecting, giving you a bunch of potential new leads. Even better, you can use the Company Insights News prompt to fetch recent news, videos, blogs and PR related to your company of interest. Say goodbye to scouring the Internet for updates about your prospect and hello to impressing your prospects with your knowledge and personalized emails. Chatspot also lets you get information about your prospect's technology stack. With the Company Insights Technology used prompt, you'll get a comprehensive list of all the tech tools and platforms they use. This intel will give you the advantage of understanding your prospect's needs so you can tailor your pitch accordingly. These prompts are just the beginning. You can explore all the templates and features Chatbot has to offer at Chatspot AI. Alright, now that you've gathered all this valuable information, it's time to put it into action. Enter Content Assistant, the ultimate sales email generation tool for Gmail and Outlook. Whether you're on your desktop or hustling on the go with mobile, you can generate personalized prospecting emails in seconds. To get started, download the HubSpot Sales Chrome extension and Hunter HubSpot mobile app for iOS and we'll draft a cold outreach email together in your Gmail inbox. Draft a new message and click Write an email for me. Then fill in a few key details about your prospect, which you just gathered in Chat Spot. Now sit back, relax and watch as a compelling and tailored email is created for you within seconds. But Content Assistant doesn't stop at the initial outreach. It's there for you throughout the entire sales journey. No more staring at a blank screen when it's time to follow up. Content Assistant helps you with introduction emails and follow ups, keeping your prospects moving closer to a closed deal. Bottom line, Chat Spot and Content Assistant are here for you to leverage more efficient, effective, and personalized prospecting. So, ready to save time, fill your pipeline faster and close more deals, take advantage of HubSpot's powerful AI prospecting features today.
