Spotify switched to Salesforce to automate ad sales reporting and campaign creation. The move cut manual work by 40% and boosted ad revenue 19% year-over-year by giving sales teams instant visibility into customer data and opportunities.
40%
40%
Over 19% year-over-year
December 20, 2023
Two years, three years, four years back
Each morning I open three tabs, one email, next calendar, and then always Salesforce. Similar to Salesforce, Spotify is a customer centric company. We're obsessed with the idea of delivering the most optimal user experience and creating that moment of magic for consumers to discover a new artist, discover new playlists. These are the moments that build the larger Spotify ecosystem.
Spotify advertising is trying to connect content that you love with what you might.
Be interested in in order for Spotify to be successful. Our clients, our partners, have an expectation that we understand their business.
When I started, everything was super manual. So trying to just get the data, pull a report, understand where our business was, took so much time. Salesforce really for us is the single source of truth.
We use Salesforce Force to be able to understand how are our consumers connecting with our advertisers. With Sales cloud, we've been able to successfully create new dashboards and drive insights and understanding of pockets of opportunity to potentially meet new customers or help prevent any churn that might be coming down the way. We've used bots and scripts to really drive efficiency in what we do across the business. This is everything from automating campaign creation to just triggers and notifications to help drive actions on the sales team with results that are cutting down the time by 40%.
We are looking at large amounts of data, the activities, the meetings, the opportunity creation, the RFP volume, all of that lets us set benchmarks and ensure that we are going to hit and that has just been a game changer for us.
We have now executive dashboards where we can see two years, three years, four years back, as well as two quarters, three quarters forward and make a decision on the fly.
And then similarly with that, we're huge.
Slack fans, an incredible tool to share wins, to share challenges, to applaud one another and really stay engaged.
As we integrated sales cloud and Slack, we were able to connect and track all the information in one place and we've been able to drive a 40% increase in productivity on our sales team and that's helped contribute to over a 19% year over year revenue gain for Spotify's ad business.
Salesforce is the perfect fit for Spotify. We're sitting on billions of points of data from users across thousands of connected devices. And what we're thrilled to partner with Salesforce on is leveraging that data in a smarter way and then communicating those opportunities not only to my team, but to our clients.
