Salesforce B2B Marketing Analytics gives non-technical marketers dashboards to track campaign performance, compare first-touch and last-touch attribution, and see engagement across leads, contacts, and accounts. Predictive recommendations help sales teams close more deals.
With B2B Marketing analytics, you can see the impact of your marketing without needing a data scientist out of the box. Dashboards give you a full view of the data you care about, like what's going on in your marketing life cycle. A breakdown of pipeline and campaign performance. You can analyze customer behavior to know which campaigns are most influential in getting customers to buy. View engagement history for your content at all levels, including opportunity, lead, contact and account. With the Multi Touch Attribution Dashboard, you can discover what's most effective at different stages of the funnel. The first touch model shows what finds more leads and the last touch model shows what closes deals. You can even share these insights in just a few clicks. With connected data and predictive recommendations built in, you can understand which campaigns perform best as well as which campaign campaigns will likely be most successful in the future, maximizing your ROI and strengthening customer relationships. And if you're someone who likes to build things, you can even make custom dashboards with drag and drop tools using any of your data in Salesforce. Then embed them on any page in your CRM, accessible anytime, anywhere, providing your sales teams with what they need to know to close more deals. Maximize your marketing and sales ROI with B2B marketing analytics, IT.
