Salesforce Data Manager connects marketing, commerce, service, and supply chain systems into one secure hub. It maps customer data to a common model, matches records across sources with a unique ID, and lets service agents see real-time commerce activity in the console to resolve cases faster.
Automation App.
November 6, 2019.
It's hard to deliver great customer experiences when you have different systems for things like marketing, commerce, service and supply chain. And connecting your systems with point to point integrations drives up costs, time and risk by duplicating data across systems with Salesforce Data Manager, you can build a single source of truth by connecting every part of your business, including Salesforce orgs and instances to a secure central hub. Within that hub, each field like address or first name is transformed and mapped to a common information model. Now you have a single representation of your data across all connected sources so one system can access data from another system. Once connected, each customer is matched across sources with a unique ID and a single contact profile. After the profile is created, you can view how customer records were consolidated. Now service agents can search these reconciled profiles to be sure they're talking to the right person and that person's commerce activities appear in the agent console in near real time, giving the agent the information they need to close cases quickly and drive customer satisfaction. Visit Trailhead to get started and see how to deliver connected experiences with Customer 360 data manager Blaze your trail with Salesforce.
