Salesforce walks through how its tools work together for car dealers and manufacturers: using data to find buyers, personalizing messages across channels with Journey Builder, managing sales with Einstein Voice and mobile apps, and keeping customers engaged after purchase through Service Cloud and Community Cloud.
With Salesforce for Automotive Personalize the customer experience and take drivers on a journey that creates lifelong loyalty. Now you can use Salesforce DMP to discover unknown consumers, then target them with Ad Studio across social display or search and turn them into known consumers by capturing them as new leads through social channels or directly on a website. Personalized to each customer and built on the Salesforce Platform Journey Builder creates personalized journeys across email, SMS and other channels, teaching them about the cars you sell when prospects are ready to buy. OEMs can enable dealers to manage the entire sales process directly in partner communities and create a faster, more flexible business. Using the Mulesoft AnyPoint platform for integration, Einstein Voice Assistant gives salespeople a full picture of their business with daily briefings, while the Salesforce mobile app gives them the ability to capture additional information while meeting with customers on the showroom floor so they can personalize the car delivery experience. And with Einstein analytics, you'll know whether you're on track to meet your goals. Continue the customer relationship after the sale with engaging apps as well as online communities built on Community cloud so drivers can engage with each other as issues arise. Provide customer support with Service Cloud connecting agents quickly and easily through the customer's preferred channel. Finally, Salesforce gives you all you need to develop branded mobility services reaching new customers to drive the future of the automotive industry. Visit Trailhead to get started and see how to build customer loyalty and create drivers for life with Salesforce For Automotive Blaze your trail with Salesforce.
