Salesforce demo showing how retailers combine customer data to build personalized shopping experiences. Features drag-and-drop site updates, real-time product recommendations, one-touch checkout, and AI-powered customer service across channels.
With Salesforce, retailers can deliver intelligent and integrated shopping experiences across the shopping journey, creating lasting customer loyalty. First, you can combine known data like purchase history with trusted second party data to create perfect target profiles to better understand your customers, including their likes, dislikes, preferred shopping channels and even their favorite devices. Then you can trigger personalized journeys at the right moment based on real time events across every marketing channel, even easily unify all your data, insights and teams to drive roi speed and growth across your business. With a simple drag and drop interface, merchandisers can easily create and update their site. When shoppers search for an item, they can see personalized product recommendations based on everything you know about them and you can check out quickly with one touch purchases allowing you to see conversions faster. If customers need help, they have access to self service or can easily message a service rep on their preferred channel. Einstein bots handle routine replacements requests for fast service, giving service agents more time to build relationships. Agents can see customers recent order history, order status and more all in one place and can even make a purchase on a shopper's behalf. Finally, Mulesoft connects marketing, commerce and service with any app, data or device, allowing a truly connected shopping experience across online and offline channels. Visit Trailhead to get started and see how investing in your customers keeps them for the long haul with Salesforce for retail, blaze your trail with Salesforce.
