This is a demo/transcript describing Advertising Studio within Salesforce Marketing Cloud. It explains how Advertising Studio integrates CRM, sales, service, marketing and commerce data to power personalized advertising across platforms (Facebook, Google Search, Instagram, Twitter, YouTube) and via Salesforce DMP, enabling lookalike audiences, lead capture, and coordination with Journey Builder to orchestrate cross-channel campaigns and improve ROI and customer experience.
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Advertising Studio from Salesforce Marketing Cloud connects your advertising with your marketing and CRM data to create personalized one to one customer journeys. Now all of your data securely stored inside Salesforce including sales service, marketing and commerce interactions can be used to power your digital advertising from customer acquisition and re engagement to media optimization allowing you to advertise directly on Facebook, Google Search, Instagram, Twitter and YouTube even use Salesforce DMP to reach the entire display advertising ecosystem. You can quickly find and reach new prospects from look alikes of your best customers. Then use these high qualified audiences to drive successful Facebook campaigns immediately capturing quality leads for your company right inside both sales and marketing clouds. And with Journey Builder you can coordinate advertising with other channels including email sales and service to increase ROI and customer satisfaction excluding existing or unqualified customers improving the customer experience by delivering the right messages to the right prospects at the right time. Create secure one to one personalized advertising journeys for your customers with Advertising Studio Blaze your trail with Salesforce Force.
