Salesforce's Einstein for Marketing uses predictive scores to forecast whether someone will open, click, unsubscribe, or buy. It automatically identifies high-value customer segments, routes them through smart journey splits, and picks the best channel and content for each person based on their web activity and purchase history.
Customer growth. It's an important goal for every marketer. Einstein for Marketing helps you create personalized one to one journeys by getting smarter and more predictive across the customer life cycle so you're able to grow your customer base in less time Without a degree in data science, Einstein gives each individual a score based on their likelihood to open, click or unsubscribe from an email and to make a purchase and automatically surfaces interesting population segments for you to target, showing you the key factors influencing their score. You can use predictive scores to build an audience of your best customers, then easily create a lookalike audience to find new prospects from across the web, using lookalike modeling to uncover entirely new segments of people to target, extending the reach of your campaign. Once your customers start converting in droves, Einstein helps you create intelligent journeys for onboarding and continued engagement, using predictive scores in a smart split to determine whether a customer is likely to open an email or not, reaching them on the channel they're most likely to engage with and showing them content that's personalized based on their web activity, purchase history and preferences. When you monitor social conversations, Einstein adds classifications that route posts to the right department, sentiment insights and image insights that you can teach to recognize things like your logo in an image, identifying that a missing item complaint is about your merchandise, even if the post doesn't mention your brand, automatically alerting a service agent to follow up, all while finding and connecting with new fans, followers, advocates and happy customers. Visit Trailhead to get started and see how to get smarter and more predictive about your customers with Einstein for Marketing. Blaze your trail with Salesforce.
