A short demo/overview of Journey Builder in Salesforce Marketing Cloud outlining how users can design, personalize, and optimize customer journeys across channels. The transcript emphasizes planning key moments (welcome series, abandoned cart, post-purchase), multi-channel delivery (email, SMS, push, web, social), testing (random/engagement splits), integration with Sales/Service Cloud, and real-time metrics and predictive intelligence to adapt journeys.
Chapters
With Journey Builder from Salesforce Marketing Cloud, you can plan, personalize and optimize customer.
Journeys to reach every customer at the.
Right moment on the right channel. Define key moments to easily build the most relevant campaigns and plan every interaction across the entire customer life cycle from a new customer welcome series and abandoned cart campaigns to post purchase surveys, customer.
Satisfaction and customer loyalty campaigns.
You can even select a targeted audience and create unique journeys based on how.
That audience interacts with your business. Choose what channels to send messages from email, SMS and push notifications to web and social advertising placements reaching customers on any device. Apply random splits to test the performance of different messages and channels or assign engagement splits to connect with customers who.
Have responded in different ways. Create personalized journeys based on activity in.
Sales cloud and service cloud, like adding a task, converting leads to contacts or.
Opening service cases for seamless experiences. Regardless of who in your organization has interacted with the customer, select your goals and follow the progress in real time with activity metrics. Automatically adapt for every customer with predictive.
Intelligence and make any journey possible by connecting your customer touch points across marketing.
Sales and service like delivery confirmations, cross sell, promotional emails and even product adoption and employee onboarding. Own your customer experience by providing one seamless relationship across every interaction with Journey Builder from Salesforce.
