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The short promotional clip announces Salesforce as an official supporter of the FIFA World Cup 2026. It emphasizes the tournament’s massive scale—16 stadiums, 48 national teams, 104 matches, thousands of volunteers, and an audience of six billion fans—then links this global event to Salesforce’s role, framing the partnership as a bridge from the football pitch to business pipelines. The video introduces the concept of the "Agentic Enterprise," positioning Salesforce as a catalyst for enterprise transformation aligned with the excitement and reach of the World Cup.

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