This YouTube demo transcript explains how Salesforce Pardot supports manufacturing marketing teams to build personalized digital customer journeys. It describes key features—Multi Touch Attribution Dashboard, landing pages/forms with completion actions, progressive profiling for events, Engagement Studio for curated nurture journeys, real-time sales alerts, and Einstein AI for lead prioritization and campaign insights—and directs viewers to Trailhead to get started.
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Salesforce Pardot works with manufacturing marketing teams to create personalized digital journeys for customers, distributors and even third party sales reps. With the Multi Touch Attribution Dashboard, manufacturing marketers can quickly see which channels and campaigns are top performers at each stage of the funnel. Then easily launch landing pages and forms with all the fields you need and set up completion actions for what happens after a prospect completes a form. While progressive profiling lets you continue to build customers data over time in kiosk mode, your landing page refreshes with every form filled so you can easily capture leads in real time at your events and trade shows. Then you can create a curated journey for those new leads with Engagement Studio delivering the right content at the right time based on product interest, past order volumes or a potential new customer, and even create and send compelling personalized emails tailored for each audience. As customers or distributors engage with emails, campaigns or the website, your sales team gets real time alerts so they can engage when it's top of mind. With par.einstein, your own personal artificial intelligence sales teams can prioritize their best leads and those most likely to purchase. And as sales reps engage with customers or distributors, they can easily add prospects to a nurture campaign to move a deal forward or follow up on a quote or send on brand emails pre approved by marketing to one or many prospects all at once. Finally, Einstein helps you gain insights on your campaigns and get a holistic and real time view of campaigns and assets to make data driven decisions that will continuously optimize campaign performance. Visit trailhead to get started and see how to find customers and build personalized journeys to grow your business with Salesforce Pardot for manufacturing, blaze your trail with Salesforce.