Short highlight from a Salesforce World Tour New York event (video). A speaker introduces the 'Age of the Customer', urging businesses to reconnect with customers in new ways and to embrace a mobile-first approach — citing a projected six billion smartphones by 2020 and examples like Uber and Snapchat.
Well, good morning, New York. I am delighted to be here. Welcome to all of you. We've got an absolutely killer show for you. It's all about this revolution that you're all experiencing, and it's called the Age of the Customer. And you're here because there is an absolutely incredible revolution going on. The first thing I want to point you to is the need to connect with your customers in a whole new way. And I say that because most of the interactions that our companies have are designed 50 years ago. We live in a fundamentally different world today. The second thing, though, I really ask you to think about is running your business from your phone. We're living in a mobile revolution. Six billion smartphones out there by 2020. This is a world where Uber is possible, where Snapchat exists, where people swipe left or right to make decisions. And the best companies are taking advantage of this.
