HubSpot shows how to use ChatSpot AI to research keywords for paid and organic search. The tool pulls competitor PPC keywords with cost-per-click and search volume, finds terms you already rank for, and generates related keywords and phrases with their metrics, cutting hours off keyword research.
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Keyword research can be time consuming. Whether you're researching keywords for organic search or pinning down the keywords for your paid ads, chatspot is an SEO timesaver. Let's say you're running a paid search campaign and need to select a PPC keyword. Chatspot gives you multiple template options here. First, you've got the Pay per click Competitors, where you can enter your company and see the top companies bidding on the same keywords as you. Want to find out what keywords your competitor is paying for? Pick a company here that looks like your closest competitor and go to the Pay per Click Keyword Ranking template in Chatspot. By entering the company here, you can find out which keywords a company pays for. So now you've got a list of all the keywords you might want to bid on, as well as details like the cost per click and the search volume of each. Want to figure out which keywords to target for organic SEO key? Chatspot has options here too, just like the PPC Research, you can use the Organic Keyword Ranking template in Chatspot to easily research keywords a company organically ranks for, and then use any relevant terms you aren't already optimizing for. Taking it a step further, let's say you've found a really promising keyword and want to find similar keywords. You can use Chatspot's Related Keywords template to quickly brainstorm more keywords related to the original topic or keyword. Last up is the Keyword Phrases prompt. This Chatspot prompt will take the keyword you enter and display a collection of search phrases or questions based on that keyword, giving you important data like the search volume and cost per click as well. Using Chatspot, you can quickly whip up a list of keywords for your content team, putting your website at the center of customer questions and industry topics. Keyword research just got a lot simpler. Now let's create some content.