This is a short multi-speaker promotional/education video in which SharkNinja leaders describe their focus on rapid product innovation and the need to improve digital engagement. They explain that legacy/fragmented technology hindered delivering "five-star experiences" and that they selected Salesforce as a strategic, unified platform to enable a 360° view of consumers (commerce, loyalty, data, agents). The transcript emphasizes the role of an AI-powered agent capability called Agent Force (AgentForce) to scale service, handle product questions/recommendations, and improve customer delight and retention. A concrete operational fact mentioned: SharkNinja develops ~25 new products per year.
Questions this video answers
25 new products every year.
May 30, 2025.
Chapters
At Shark Ninja we really are obsessed with innovation. We do 25 new products every year.
We've got these amazing products but we do not do them justice when it comes to how we engage digitally.
Our consumers expect not just five star products. They want five star experiences. And to do it at scale you need a great platform. The technology that we had was not going to get us there. We had a lot of fragmentation. We've had data sitting in one place.
We had commerce here.
Finding the rights for strategic partner was critical hands down. Like we knew Salesforce was the winner.
With Salesforce we know we are getting a deeply unified platform that is best in class and best in industry. Salesforce helps us really level up our game on the website. It's so easy to go make changes on the backend without requiring code or development.
I wanted so much more than commerce. Commerce is just the like the edge in for us. It's about really bringing that 360 view of that consumer to life. Whether it's loyalty, data, agents, all of that in one ecosystem. That's a game changer. And when you think about what Agent Force can do for us, it takes it to a whole new level to have an AI capability that can really help at scale.
AgentForce will have the ability to draw from all the information possible that sharkninja owns. We want this to handle any type of question or product recommendations that they need.
Whether we're talking about better servicing a consumer that's already purchased something with us or is considering another product. Agent Force is going to help us delight those consumers. Always bringing them back in to the Shark Ninja family.
The attention war is based on one to one experiences in thoughtful, interesting, entertaining human responses. An agent that can really drum up every bit of information. It's really a superpower agent forest never sleeps. Low code, no code. Music to our ears.
When you think about the success of Shark Ninja it has been about productivity, innovation, obsession of solving everyday problems in our consumers lives. I want them having a phenomenal shopping experience and when they walk away that much happier like that happy gene is my metric. You wouldn't be able to do that without the partnership that we have with Salesforce.
The magnitude and the scale and the opportunity with Salesforce is going to be groundbreaking for us.
