Shazam staff explain how Einstein Analytics and Salesforce transformed their operations. The music discovery app delivers roughly 20 million moments of discovery daily. Einstein Analytics replaced spreadsheets, enabled quick dashboards for sales teams, and generated over 700% ROI.
June 29, 2017.
20 million moments of discovery per day.
Over 700% return on investment.
What we really provide is a magical experience for users. Being in that moment of discovery, that's kind of a moment of connection, which I think is very, very special and is why we've become one of the biggest apps in the world.
Extrazam Advertising became our biggest business. We used to just sell little banners on the app. Now we sell branded content, we sell custom takeovers, we sell augmented real.
We provide 20 million moments of discovery for our users every day. That's very hard to do with inconsistent data.
Until Einstein analytics, we had these archaic spreadsheets that became out of date very quickly.
We had a team that did a lot of things manually. At the end of the week, I would get kind of a hodgepodge report that, frankly, I didn't trust.
We needed to find solutions to those problems, and that led us to Einstein Analytics.
Having the native interaction between Einstein analytics and Salesforce has been a game changer. It was always a good thing to run the business on, but now it's an amazing thing to sort of guide the business.
Our clients look to us to provide insights that they can't get anywhere else.
Salesforce is that source of truth.
We don't want to find ourselves spending a lot of time supporting our software. Our software should be supporting us. Einstein analytics allows us to put mobile tools in the hands of our sales teams, which is fantastic.
The great thing about Einstein analytics is the ability to create dashboards quickly and easily.
It's empowered our team to really make better, faster decisions and send ideas to the surface. There's no rulebook for some of the stuff we're doing. It's fun to be a trailblazer, but at some point, you have to figure out what's working and what path you're on.
It gives us the ability to have insight into other parts of the organization and normalize our processes across the entire globe.
Without Salesforce, we would be living in a world of spreadsheets.
Every dollar matters. So if we're going to spend money to implement something, it really needs to work. Our return on investment with Einstein analytics is over 700%. It's just completely a home run for us.
With Einstein analytics, we're able to put that trusted source of data into the hands of our advertisers when they need it, at the moments that count, providing a whole way for our users to connect to the world around them.
