Salesforce's new survey of 10,000 shoppers found that nearly 1 in 10 purchases now happen on emerging channels like Instagram, voice messaging, and gaming consoles instead of brand websites. Gen Z is 3.5 times more likely than baby boomers to buy this way.
10,000 global consumers.
Nearly 1 in 10 purchases.
3.5 times more likely.
The future of retail isn't just about e commerce. It's about emerging digital purchase points, completely separate from brand and retailer properties. In a new survey of 10,000 global consumers, we found that nearly 1 in 10 purchases now occurs on these emerging channels. Consumers are buying through Instagram, voice messaging, apps, gaming consoles, and beyond. And gen Z is 3.5 times more likely than baby boomers to use these new purchase points. We refer to this behavior as shopping at the edge. It's a big shift from the old retail paradigm of pulling shoppers into your own properties. Here at the Edge, consumers get inspired, make purchases, and receive services on third party platforms without necessarily engaging the brands directly. I think shopping at the edge is poised to become the norm. Want more data on the future of shopping? It's all in the new Connected Shoppers report from Salesforce.
