Transcript excerpt from a Salesforce video featuring SiriusXM staff and partners describing an IT and procurement transformation enabled by Salesforce and AWS Marketplace. Speakers emphasize fragmented IT and procurement, consolidating tech stack, improved visibility into spending and contracts, and faster procurement through AWS Marketplace for Salesforce purchases.
When I joined SiriusXM, we were going through a transformative period. Some of the challenges that we faced were fragmented IT infrastructure, complex procurement processes, security and compliance risk.
SiriusXM has an extensive footprint with both Salesforce and with AWS. Their data is very, very tricky to bring together and harmonize so that they are targeting the right people at the right time with the right message.
The transformation I'm seeing as we remove procurement barriers and integrate more deeply with procurement teams, we're helping chief procurement officers be cloud enablers. It helps them get better visibility, helps them move faster. They want to enable innovation, but they want to do so in the right way. See who's buying what, what they're buying, how much they're spending, you know, how much budget they have left. And when they buy Salesforce through the AWS Marketplace, that gets a lot easier.
What brought us to Salesforce and AWS Marketplace was the need for us to move forward with next gen technology within SiriusXM. Having this partnership has essentially allowed us consolidate much of our tech stack and get that visibility into what it is that we're doing across the business. Leveraging the data to have a holistic view of the overall landscape with our technology and identify opportunities for cost savings, which obviously makes our leadership very happy.
Being able to go to one place to buy helps you move faster and increases convenience and ultimately increases customer choice.
We are removing those silos, which allows us to better streamline our processes when it comes to our contracting procedures.
We can actually come together with this customer and help them accelerate their transformation to jointly determine how this technology can roll out to better serve SiriusXM's needs.
What drives me in my role is the ability to influence the broader organization to see opportunity in the way that we do business and building value from all of the strategies that we put together. And so I'm never looking at what's the problem for today. It's more so of how are we solving for the future and which partners do we have in place that are gonna help us get there? I believe that AWS Marketplace and Salesforce are the key that are helping us get to those goals.
