NBCUniversal's advertising leader explains how Salesforce modernized their data practices across 300+ brands and $12 billion in annual ad business. Real-time capabilities put data directly into sales teams' hands, moving the company into a more sophisticated era.
Over 300 brands.
Over $12 billion a year.
July 1, 2022.
What I love the most about having the good fortune to be at a company and lead advertising is we sit at the center of media and technology. NBC Universal is a content powerhouse. We are one of the biggest global media companies delivering content to people all over the world, whether it's the latest headlines or or the scores of a sporting event the night before or the opening skit of Saturday Night Live the previous weekend. So it's very exciting to be in the zeitgeist of culture. We have over 300 brands that consumers all over the world interact with from an advertising perspective is over $12 billion a year. We don't want consumers to dread commercials. We're which means we have to get them the right commercials. And the efforts to do that require a business transformation that democratizes data. And Salesforce is really powering that in real time to enable our own sales team, my whole division, to have the data and the capabilities in their hand to me is a dream come true that I never thought that we would have a product like this. But it's actually the modernization or sophistication of how we do everything at NBCUniversal that Salesforce is really powering it. What Salesforce is actually doing is dragging NBCUniversal and therefore the entire advertising industry out of the prehistoric ages into the future. And I'm really not being dramatic and overstating what Salesforce is doing for us.
