Short monologue from a YouTube video describing how Sony Pictures Networks India (SPN) addresses mass-market scale challenges using Salesforce. The speaker cites audience size and massive monthly content views, emphasizes sales transformation driven by CRM, and describes expectations for AI-driven predictive and prescriptive business insights to empower field sales and increase productivity.
Do I trust the data? Do I really know my customer? Do I really have the single source of truth? How do I get to the next level of scale? We cater to about 783 million viewers and we have 1.47 trillion views of content being rendered on a monthly basis. It's truly mass market. This kind of audience needs scale in terms of your infrastructure, content, reach. And that's where I bumped into Salesforce. And no regrets, no going back. Sales transformation is the big thing. Huge business. 60, 70% of our revenue comes through ad sales. My field sales executives, they go onto the field and how do I empower them? You're really talking about a new paradigm. The time it's going to take for my salesperson to go and seek these data versus the data being made available, there's definitely going to be a productivity increase. My field sales team, when they walk in, they have the snippets of what's happening to their client made available to them on the go. What's the next big thing? Right. How am I going to bring in more and more business insights through artificial intelligence? How can I give predictive recommendation? Can I get into the prescriptive models? I'm really looking forward to the exponential capabilities using data, AI and the insights. And of course, the CRM is always at the core.
